Adidas Originals and ASOS have teamed up for the first time on menswear, reflecting the shift towards more tailored, sports-inspired everyday dressing.
Launching on July 30, the collection builds on the success of their previous womenswear collaborations, featuring a more sophisticated take on sportswear staples. The focus is on pieces that sit comfortably between casual and smart, not leaning too far in either direction.
One standout is the reimagined Firebird tracksuit, updated in a soft gray check that takes it beyond classic sportswear. This includes track trousers inspired by traditional tailoring, which give a more structured feel to an otherwise casual silhouette.
The extensive collection taps into an easy-to-wear palette of browns, grays and neutrals, with a light touch of color throughout. Rugby polos, knitwear and overshirts introduce a subtle preppy influence, giving the range a balanced mix of sports and everyday style.
Arsenal and England footballer Nonny Madueke is fronting the campaign, which reflects the growing intersection between football and fashion on and off the field.
Prices range from £35 to £120, these pieces are designed to fit naturally into an existing wardrobe, without feeling like a complete wardrobe makeover.
The adidas Originals x ASOS menswear collection will launch exclusively through ASOS on July 30, with ASOS.WORLD members getting early access starting tomorrow.
