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For those who have had the pleasure of sitting in the desert and watching the sunrise In all its glory, you know there’s nothing else like it. or there was notBecause now, according to an announcement made Monday, Ford wants to sell you a Bronco with the “Bronco Desert Rising Edition” package, which seeks to capture the majesty of nature in SUV form.
What exactly is the Bronco Desert Rising Edition package? In short, it’s an appearance package you can get on the Outer Banks model Bronco that adds a lot of magenta and pink decals to the exterior of the vehicle and paints the interior seating surfaces magenta. Ford claims it took inspiration for this package from some of Utah’s most famous locations: the Great Salt Lake and the coral pink sand dunes, as well as cactus flowers.
What is this?
This package is the first in a series called the Horizon Series, which similarly takes inspiration from some of the most iconic and beautiful locations around the world and delivers them in these types of “factory custom” appearance packages.
In addition to the graphics on the sides and colorful accents around the body, Desert Rising Edition Broncos get Method off-road racing wheels and Katzkin interior stitching. The collaboration is part of Ford’s new Ford Custom Garage program. This program will allow buyers to customize vehicles prior to purchase, install parts prior to delivery, and maintain the factory warranty.
I’m sorry, how much?
How much would you expect to pay for this pastel desert hotness?
No, you are wrong. The answer is $13,695 on top of the price of your typical Outer Banks Bronco, which has a retail price of $50,185, including a $1,995 destination charge.
Now, we don’t want to upset anyone here, but that’s a lot of money for stickers, seating surfaces, badges and wheels. We’ll be very curious to see how popular this package proves to be and whether Ford will stick with the full Horizon series if this version fails.
First of all, if you are fond of buying a pink and magenta Bronco, it is good for you. Second, you can place your order now, but Ford isn’t saying when the first orders will reach customers, so you may have to wait.
