Podcast newsletters (the ones you run for your podcast, not this one) are “the best real estate to own in podcasting,” says Sounds Profitable’s Tom Webster in an article this week. 87% of subscribers to podcast newsletters have listened to an episode because of them (42% listen often), and of course they allow you to talk directly to your audience (and get more information from them, like surveys or even merchandise sales). It’s part of The Podcast Atlas, research released earlier this month; Webster also notes that all the best newsletters let you reply and talk directly to the creator: We agree, and you’re welcome to try with this newsletter, too.

The UK media regulator, Ofcom, released research on the UK’s media habits. There is a lot of data on podcast listening, with the term being mentioned 135 times (!) – interestingly, 53% of UK people listen to “speech audio” such as podcasts or talk radio: 25-34 year olds have the highest access to speech radio, podcasts and audiobooks. YouTube is the most used platform for any audio content. Only 45% of Britons think the podcasts they listen to have too many adverts (it should be said that all BBC podcasts are ad-free).

Blueberry has announced new, time-based hosting plans for new customers – which the company describes as “an easy way to choose a plan based on how much audio and video content you publish each month.” Plans include plans starting at just $7.

iHeart Australia has announced that video podcasts are now available on the app (which, we assume, means video podcasts are now available in the app in other regions like the US, Canada, Mexico, and New Zealand). “Video podcasts are distributed on iHeart at no cost to creators or publishers through the existing RSS workflow”. We reported that the video was coming to iHeartRadio in January; They support AlternateEnclosure tag.

It has emerged that The Diary of a CEO executive producer Jaime Erith left the company three months ago. On Substack, we learned he had just completed the Inca Trail. She is the fourth key employee to leave the company in recent months.

Auphonic now supports burned-in subtitles into videos. Captions can be styled, and they support word-level highlighting. You can enable them through the API and Auphonic’s CLI in the web interface.

turncoat The Post If podcasters wish to beat the aggregators, they must look inward – an “aggregator” is a social media account that broadcasts quotes from sports podcasts to generate engagement (and thus money)… and CBS News pittsburgh today live Stories from a Stranger to Higher Ground

Signings include Motherkind joining Bauer Media Networks in the UK… and Don Lemon signing with Libsyn to advertise for The Don Lemon Show and several other companion podcasts.

Entries for the SONARR Awards are almost closed

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There are audio awards in Australia. What it never had is an organization built for the creators the market scales can’t see – the independent producers, the storytellers, the audiobook artists, the sound designers no one gives credit for, the crafts that deserve to be discovered. That’s exactly what the Sonar Awards exist for. Want to find creators. Listeners want a confidence signal. The sonarr is the bridge between the two: a craft-assessed mark that says the work has met a standard.

Built by people who work in audio, for people who work in audio, supported by AFTRS as a founding educational partner. You have created the work. Don’t doubt yourself. It’s not for the shiny – it’s for the good.

Only 1 day left to enter the SONARR Awards. Entries close tomorrow 31st July.

Tips & Tricks – Podcast with Movement NYC

You have an idea for a podcast. You’re telling whoever you need a purchase from, and in three minutes, there it is: the look that can simultaneously mean “I’m not getting it,” “I’m not feeling it,” “I’ve already heard this podcast,” and “I’m already thinking about how to say no.” Pitchface: How to avoid the pitfalls of pitching A conversation with CBC News’ Karen Burgess shows how to avoid “pitchface”.

Podcast News – With the Airwaves

Paranormal Podcast Celebrated its 21st anniversary yesterday – it started on July 29, 2005! Host Jim Herold, possibly the longest-running paranormal podcast on the Internet, told us: “I’m grateful for the opportunity to podcast on the paranormal since 2005. I started with a $40 headset and an interest in all things scary. I had no idea it would become my full-time career.”