- Pricing for the 2027 Volkswagen Atlas will start at $43,135 for the front-wheel-drive SE trim.
- The three-row Atlas SUV features a new design, a new cabin and an improved turbocharged 2.0-litre four-cylinder engine.
- The second generation Atlas is expected to go on sale later this year.
The second generation Volkswagen Atlas was introduced earlier this year. It is on sale for the 2027 model year and will feature a new exterior design, a new cabin and an upgraded powertrain. This will be even more expensive.
Pricing for the 2027 VW Atlas SE will start at $43,135. That’s $2,350 more than before, $50 of which comes from the higher destination fee which is now $1,525. VW will initially offer the new Atlas in four trims instead of five.
The starting price for the Atlas SE w/Technology is $47,135. Both trims are front-wheel drive as standard, with VW’s 4Motion all-wheel-drive system adding $2,000 to the price.
| Sample | 2027 price (w/dest) |
| Atlas SE | $43,135 |
| Atlas SE w/Technology | $47,135 |
| Atlas SEL R-Line | $53,63 |
| Atlas SEL Premium R-Line | $58,135 |
The SEL Premium R-Line replaces the SEL, and its price starts at $53,635. This SEL comes with all-wheel drive as standard, like the Premium R-Line. It tops the Atlas lineup with a $58,135 price tag, which is $2,040 more than the 2026 trim.
The 2027 Atlas comes with an improved turbocharged 2.0-liter four-cylinder, which is shared with the new Tiguan. It produces 282 horsepower and 253 pound-feet of torque.
atlas competitive pricing
When the 2027 Atlas goes on sale later this year, it will be one of the more expensive three-row SUV options. Both the Honda Pilot and Toyota Grand Highlander are more expensive. They start at $43,890 and $43,855, respectively, for 2026, which is slightly more than the $43,135 Atlas.
The 2027 Kia Telluride, which is brand new, is affordable, with a starting price of $40,735. The 2026 Ford Explorer is one of the cheapest in the segment at $40,260. The 2026 Hyundai Palisade is slightly more expensive, with a starting price of $41,035.
The Atlas features a new design and an improved powertrain. This will only help model sales during the first six months of the year before the new model goes on sale.
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Source: Volkswagen
Motor1’s Opinion: The three-row SUV space is highly competitive, and Volkswagen’s second-generation Atlas is a worthy entry. The new design and refreshed cabin should turn heads, but we’ll have to keep an eye on the sales data to see how well it performs.
