American riders have a strange relationship with scooters. People will spend $80,000 on a pickup truck to drive five miles to work, then see a scooter rider and assume they’re either on vacation or delivering goods to someone. Meanwhile, across Asia, scooters are transportation in its purest form. They’re practical, economical, easy to park, and
If you happen to be in Rome between 25 and 28 June, don’t miss the Vespa Roma 2026 – 80 Years of an Icon event. The Foro Italico complex becomes Vespa Village and its Stadio dei Marmi transforms into Vespa Stadium for a long weekend of festivities along the banks of the Tiber River. “Vespa
Today, every manufacturer wants a piece of the crossover pie. We have an adventure scooter, adventure tourer, electric crossover SUV, crossover motorcycle and probably a crossover motorcycle which is in the development stage. The idea is always the same: Take two different things, smash them together, and tell customers they no longer have to choose.