design

Fitness

Air Jordan 15 ‘Hyper Blue’: Bold colors meet futuristic design in 2027

From the looks of the early images, the 2027 Air Jordan 15 ‘Hyper Blue’ (Style Code: IV7643-400) may finally convince me. I’m not a Jordan sneaker snob, but there’s something about it Signature models after the Air Jordan 14 Never really clicked with me – especially the AJ15. Tinker Hatfield goes full space-age With a

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Books

Literary Center » How the role of book cover design has changed in the age of social media

I work in the art department at HarperCollins, where I get a front row seat to the conversations that shape how books appear in the world. What kind of cover art reads as “literary” versus “commercial”, what signals a “book club book”, what feels “serious” versus “friendly”, and, increasingly, how to make a cover socially

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Motorcycles

It looks like this Vietnamese EV brand is moving towards motorcycles. Here are the design patents

Just a few months ago, we saw that Vietnamese EV maker VinFast, which gained notoriety in the US a few years ago for making an EV SUV, gets the highest reviews here. totally immersedApparently it was about to bring some of its EV scooters to Indonesia for the first time. And for those unfamiliar with

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Motorcycles

A new MIT solid-state battery design could finally make EV motorcycles ready for the real world

Solid-state batteries have been promising to save electric vehicles for so long that they’re starting to seem less like technology and more like a recurring motivational speech. More range, faster charging, less weight, better safety. Great stuff, assuming one can actually build things without microscopic lithium spikes and causing short circuits. That annoying little problem

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Cars

Now what do concept cars mean? We asked the people who design them

The biggest car news and reviews, no BS Our free daily newsletter delivers the stories that really matter straight to you every weekday. As someone who aspired to write about cars for a living because of the cool concept cars of my youth, I’m sad to report that today’s moonlighting design projects no longer keep

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Motorcycles

Former Ducati engineer left motorcycle design to lead a luxury restaurant in Milan

Working at Ducati is a dream for many engineers, but for Guido Paternolo it became the starting point of a completely different career. After contributing to motorcycle engineering projects, including a university thesis focused on Scrambler rear suspension design, he realized that his greatest passion was not motorcycles, but cooking. A graduate of Mechanical Engineering

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Cars

The Chrysler Airflow was a flop in the ’30s despite its innovative design

Truth be told, many observers might say that the Chrysler Airflow was a flop in the ’30s – at least partly because of its innovative design. The look departed dramatically from what drivers of the time expected from their cars. For example, compared to rivals such as the Buick

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Cars

How engineers design tires that can handle the heat of steel mills

Simonkr/Getty Images Tires on a loader, transporter, or industrial equipment in a steel mill undergo the kind of abuse that would make standard tires scream in agony. Most car tires have a limit of 185°F (85°C), and running tires higher than this will result in premature wear,

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Motorcycles

Chinese court rules against ‘E Ride Pro’ in design patent case – thepack.news

Source: Official statement, Chongqing Qilong Technology Co., Ltd. (2026.7.9) | Sur-Ron hasn’t cleaned the house. Just months after crushing Talaria in a landmark US patent case, the Chinese electric off-road pioneer has secured another favorable judgment, this time on home turf, and this time against the ‘e Ride Pro’ brand. ruling The Ningbo Intermediate People’s

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Motorcycles

J2R launches a new prototype, created with design studio Antrasite – thepack.news

Newsflash! French e-moto maker J2R, already known among readers of The Pack for its city-focused Smol, has a new prototype on the road, developed in collaboration with French design and engineering studio Antrasite. The bike relies heavily on sheet metal, a choice that lets the aesthetic and structural body share the same parts, reducing tooling

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