Billionaire Boys Club is marking Pokémon’s 30th anniversary with a new collaborative collection featuring nostalgic character graphics, streetwear staples and accessories inspired by the franchise’s original animated series. The streetwear label, established by Pharrell Williams and Japanese designer NIGO, has reunited with Pokémon for a commemorative capsule collection that draws on the franchise’s first-generation characters and artwork.
The release follows the brands’ initial collaboration in 2022 and brings together Pokémon’s recognisable animated designs with Billionaire Boys Club’s established graphic aesthetic. The collection is scheduled to launch on 13 November 2026 through the international Billionaire Boys Club online store.
Classic Pokémon Characters Return
The new collaboration draws inspiration from the original Pokémon anime, bringing familiar characters to life across a range of clothing and accessories. Featured characters include Pikachu, Mewtwo, Charizard, Jigglypuff and Eevee. The collection also includes graphics featuring the Squirtle Squad, recognised for their distinctive sunglasses in the animated series.
The character artwork appears across several everyday streetwear pieces, including graphic-print T-shirts, heavyweight fleece hoodies, relaxed trousers and structured outerwear jackets. The designs combine imagery associated with Pokémon’s early years with Billionaire Boys Club’s bold graphic approach. The selection draws particularly from the visual identity of the original animated series, giving the anniversary collection a clear connection to the franchise’s earlier designs.
The capsule also includes accessories that reference elements of the Pokémon anime. One standout piece is a cap keychain modelled after the red-and-white trainer hat worn by Ash Ketchum, whose Japanese name is Satoshi. The accessory brings another recognisable detail from the original series into the collaboration, extending the collection beyond clothing.
Billionaire Boys Club Revives Pokémon Partnership
The anniversary release marks another partnership between Billionaire Boys Club and Pokémon following their first collaboration in 2022. Founded by Pharrell Williams and NIGO, Billionaire Boys Club has developed its identity around graphic-led streetwear and designs influenced by music, art and popular culture.
The brand’s founding philosophy centres on the idea that wealth comes from the heart and mind rather than financial status. Its visual identity has also become associated with distinctive graphics and references to space exploration.
Reuniting with Pokémon brings the label back to a franchise that has maintained a significant presence across gaming, animation and merchandise since its introduction. The latest capsule builds on the earlier partnership by placing first-generation Pokémon artwork across a broader selection of apparel and lifestyle accessories.
Pokémon Marks 30th Anniversary
Pokémon’s 30th anniversary in 2026 marks three decades since the franchise first launched, with its popularity extending across video games, animated television, films, trading cards and licensed merchandise. The Billionaire Boys Club collaboration adds a fashion-focused release to the anniversary celebrations, bringing together two established names in their respective industries.
For the new collection, the brands have focused on recognisable first-generation artwork rather than introducing new character interpretations. The selection of clothing and accessories incorporates references to the original anime while retaining Billionaire Boys Club’s streetwear styling. The collection is set to launch on 13 November 2026 through the Billionaire Boys Club online store. Retail prices and further purchasing details have yet to be announced.
