Pacsun’s new Rare DNM Holiday Collection brings together fashion, self-expression and purpose.
The specialty fashion retailer launched the men’s and women’s collections this week online and at select stores. Pacsun will donate 10 percent of sales from each Rare DNM Edit style purchased to the Rare Impact Fund, up to a maximum donation of $300,000.
Founded in 2020 by musician, actress and beauty entrepreneur Selena Gomez, the Rare Impact Fund works to expand access to mental health services and education for young people around the world. Pacsun has generated more than $2 million in support of the fund since 2024.
“Young people are already expressing who they are through fashion, so there’s a real opportunity to meet them there and make conversations about mental health feel like a natural part of everyday life,” said Elyse Cohen, president of the Rare Impact Fund and chief impact officer at Rare Beauty. “That’s what has made our partnership with Pacsun so meaningful. Through Rare DNM Editand their continued support of the Rare Impact Fund, we’re finding new ways to reach young people while helping expand access to the mental health resources and support they deserve.”
The new collection includes men’s black and light
The new collection includes men’s black and light blue baggy jeans, relaxed straight jeans, a washed plaid jean jacket and a vintage medium indigo shacket. Women’s styles span a micro mini skirt with an adjustable denim belt, low-rise baggy jeans and a zipper bubble jacket. Non-stretch denim is used throughout the line. Rare DNM Edit embroidery and appliqué accent select pieces.
Pacsun said the partnership reflects its customers’ priorities and underscores the importance of mental wellbeing to younger generations. The retailer’s 2026 Youth Report, conducted in partnership with GlobalData, and surveyed more than 6,000 young people ages 11–24 across the United States. The survey found that 59 percent identified being mentally healthy as a life goal they hope to achieve by age 35.
“Our Youth Report reinforces something we’ve heard directly from young people for years: mental wellbeing is a priority, and they want the brands they support to stand for something meaningful,” said Brieane Olson, CEO of Pacsun. “That’s what makes our partnership with the Rare Impact Fund so important. We’ve been able to turn a shared belief in self-expression and community into real support for youth mental health.”
