Podcast Ad Market Heads Into Holiday Quarter With Renewed Momentum.
Podcast advertising lost some momentum during the summer, but a September spending rebound and a surge in first-time advertisers suggest the industry is heading into the holiday quarter on stronger footing. Magellan AI's Q3 Podcast Advertising Benchmark Report finds spending increased 18% year-over-year, even as it slipped 1% from Q2. The report also shows more…
