This event provides clues about the health of consumers and their willingness to spend. (Michael Nagel/Bloomberg)
key takeaways:
- Adobe said U.S. online spending at retailers reached $26.4 billion during Amazon’s four-day Prime Day sale.
- According to Adobe, the total was 9.3% more than the Prime Day sale held in July last year.
- The average household spending on Amazon fell 8.3% to $143 during the event, Numerator said.
Adobe Inc. According to Amazon.com Inc. Online spending across all retailers in the US reached $26.4 billion during 2017’s annual Prime Day sale, slightly higher than the company’s earlier estimate of $26.3 billion.
The four-day event ended July 10, with competitors such as Walmart Inc. and Target Corp. hosting overlapping promotions. According to Adobe, a company that tracks visits to retail websites, total spending during this period was 9.3% higher than the Prime Day sale held in July last year.
According to Adobe, discounts at retailers were similar to last year’s offerings, with electronics and apparel having the biggest discounts, both averaging about 24%. According to Adobe, shoppers continued to use “buy now, pay later” credit features, representing 6.6% of all orders.
The event provides clues about the health of consumers and their willingness to spend, so many companies monitor its performance.
Consumer research firm Numerator said the average household in New York spent $143 on Amazon during the four days through 4 p.m. on July 10, an 8.3% decline from last year. According to Numerator, the best-selling items include protein shakes, trash bags and cat accessories, representing spending by more than 59,000 households.
Global marketing firm PMG, which also tracks Prime Day, said discounts on Amazon were lower this year compared to last year’s sales.
Amazon, which does not release specific spending metrics for Prime Day, released a statement on July 11 saying it was “pleased with the positive customer response.” Earlier this week, Amazon released a statement saying that external data sources are “often inaccurate” regarding Prime Day.
Amazon is ranked No. 1 on the Transport Topics Top 100 list of the largest logistics companies in North America and No. 1 on the TT Top 50 list of the largest global freight companies. It is ranked 15th on the TT100 list of the largest private carriers in North America.
Walmart is ranked No. 1 on the private TT100.
