Stellantis continues to make changes in its management. The automaker announced today that two longtime automotive executives will take over the leadership of its Ram and Jeep brands.
Matt VanDyke has been named CEO of Ram, effective immediately. He replaces Tim Kuniskis, who was wearing two hats since being promoted last year to lead Stellantis’ U.S. brand, North America marketing and retail strategy, while also maintaining oversight of Ram. Kuniskis will retain his broader North American leadership role, with VanDyke reporting directly to him.
Jeep is also getting new leadership. Brandon Cote will become CEO of the brand on August 3, replacing Bob Broderdorf, who is taking medical leave. Stellantis says Broderdorf will return to a different leadership position within the company when he is ready. Like VanDyke, Cote will report to Kuniskis.
Matt VanDyke, CEO Ram (left); Branden Cote, CEO Jeep (right)
Photo by: Stellantis
Stellantis shakes things up
The filings are part of Filosa’s ongoing effort to rebuild Stellantis’ executive bench following a series of leadership changes last year. Filosa, who will take over as CEO in 2025 following the departure of Carlos Tavares, has been steadily reorganizing the automaker’s management team.
VanDyke brings more than two decades of experience in the automotive industry, having held senior leadership positions in marketing, sales, product planning and motorsports. Cote also brings extensive industry experience, giving Stellantis two seasoned executives to oversee some of its most important and profitable North American brands.
The changes come at a crucial time.
Ram is getting ready to expand its lineup with new products, while Jeep is working to reverse declining sales and strengthen its portfolio. Separating day-to-day brand leadership from Kuniskis’ broader responsibilities allows him to focus on the company’s overall North American strategy.
Motor1’s Opinion: Leadership changes don’t sell trucks or SUVs overnight, but they can shape the products buyers look at for years. Ram is under pressure to regain lost sales momentum, while Jeep needs to shake off its recent slump.
