BoF’s Lei Takanashi joins Sheena Butler-Young to discuss how streamers and online communities are helping to shape young men’s taste in fashion, and what brands risk when they try to commercialise that influence.
PODCASTTECHNOLOGY
By
- Lei Takanashi,
- Sheena Butler-Young
11 November 2026
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About the authors
Lei Takanashi
Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.
Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.
- Technology:Gaming
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