- Lei Takanashi
28 October 2026
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Further Reading
‘Anything Is Possible’: Kai Cenat Collides Worlds of Fashion and Streaming
The livestreaming star’s new fashion line Vivet, debuted in New York on Saturday, owes aesthetic debts to Demna and Ye, but the spirit of community at the project’s core makes him more like Gen-Z’s answer to Virgil Abloh.
Can Culture Still Move the Needle in Sportswear?
At a time when Nike and Adidas are doubling down on sports and athletes, Under Armour is leaning further into partnerships with entertainers and influencers like Twitch streamer Rakai, whose first shoe with the brand drops this week.
About the author
Lei Takanashi
Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.
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