How well does podcast advertising work? Podcast promos are a good example – about 3 out of 5 new listeners who find a podcast though podcast promos come back to listen to more episodes. This is detailed in Magellan AI’s first Podcast Measurement Benchmark report, which covers podcast campaigns from Q1. This represents an average response rate of 2.29%; And about ten percent of people visiting the website converted into sales leads.
SpotsNow Intelligence is now available in the cloud and on ChatGPT. Any MCP-compatible assistant can now connect to live data on 61,000+ shows: sponsors, brand spend, synonyms, fill rates and full media plans. As a Podnews reader, you can get your first month free.
PodCrisp is a new AI podcast post-production tool that offers transcripts, show notes, chapters, and social clips. Created by an indie founder from China, it’s significantly cheaper than tools like CastMagic or CapShow. There is a free tier on the website.
