Bradley Cooper also works at Good Jordan

Bradley Cooper has long been one of Hollywood’s biggest sneaker guys. He has been spotted wearing the elusive Travis Scott x Air Jordan 1 High on several occasions. He has a much-loved pair of Riccardo Tisci x Nike Air Force 1s in his arsenal. And he also managed to counter the much-publicized Jacquemus x Nike Moon Shoe As soon as he fell. These are not the kind of kicks you have to face during your lunch break. While a lot of famous people wear sneakers because their stylist tells them to artist The star has always come across as someone who really enjoys the chase.

For years, sneaker conversation has revolved around the same thing: impossible to win. rafflesCollections that sell out in seconds, and resale prices that make absolutely no sense. Somewhere along the way, it stopped being about finding that pair you actually wanted to wear and became a competition to have the rarest thing in the room. And that’s why Cooper’s latest choice feels especially refreshing.

While heading for a workout in Paris yesterday, the actor stepped out in Jordan CMFT era. Introduced last summer, this silhouette takes familiar Jordan DNA and repackages it into something that’s designed for real life rather than a display shelf. It borrows elements from the Air Jordan 1 through the midfoot, mixes details from the Air Jordan 6 around the heel and collar, and finishes everything off with a breathable mesh upper, creamy suede overlays, and pops of orange throughout. Underfoot, foam cushioning keeps things nice and cozy from morning to night.

And the timing makes perfect sense. as we have done wrote firstThe sneaker game is going through a creativity crisis. The grails that once seemed impossible to keep on hand are re-stocking left, right and centre. Collabs don’t have the same weight as they did five years ago. Consumers have become more selective about where they spend their cash, and rightly so. If everything is mandatory, then Nothing It really is.

This is what makes the CMFT era so attractive. It’s not trying to be the next $1,000 resale shoe or dominate your FYP. This is a solid, comfortable Jordan that looks good with almost everything. Looking at Bradley Cooper’s feet, this might be just what sneaker culture needs right now.

This story was originally published on British GQ.