Raise your hand if you saw this collaboration coming. Aston Martin has invented a fantasy concept military SUV Duty. It’s called the Dreadnought, and it’s a surprising turn for a brand that historically has never attracted the Ineos or Land Rover crowds, let alone hinted at any desire to join the military-industrial complex. But here we are!
The Dreadnought exists strictly in the world of the popular first-person shooter franchise, although apparently a full-size model has been displayed at Fanatics Fest in New York City, which runs through this weekend. The pitch for the vehicle, in Aston’s words, “combines supercar levels of performance, advanced armor technologies and adaptive battlefield intelligence systems into a single, striking form, where each element has been conceived for specific tactical performance.” It’s certainly theoretically powered by a V12.
This is an Aston – even a pretentious one – that’s also luxurious, with a herringbone weave to its carbon fiber and Oxford tan leather, intricate details that will surely be valuable on the battlefield. If you focus on the front, the exterior is actually recognizable as an Aston Martin, and has similarities to the V8 Vantage of the ’70s or ’80s. The paint is a matte, desaturated twist on British Racing Green, and the decklid includes a clear duckbill spoiler. The end result is kind of like a Warthog halo With a roof and badging.
The name, as the historians in the audience will know, comes from the famous British battleship, HMS Dreadnought. I can’t pretend to understand how such a machine actually meshes with Aston’s reputation for luxurious and luxurious cars, but the marque’s chief creative officer, Marek Reichman, surprisingly does. He said When he dreamed up the SUV he envisioned the Dreadnought “roaming the streets of New York” and “cruising the monsoon-laden streets of Mumbai”, adding, “The Dreadnought is definitely an Aston Martin – without any inhibitions.”
Back in 2012, when Duty Apparently this was a more relevant series than it is today, with the game-makers collaborating with Jeep to sell a special-edition Wrangler. That collaboration needed no explanation. If Ineos got into bed with Activision and immortalized the Grenadier codI’ll get that too. It seems like a stretch, but still, I don’t get paid big bucks to organize brand placement deals. Perhaps this is a hint towards a tougher, rougher atmosphere for the next DBX?
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