Amazon Prime Day is a crazy time of year here. For most people, this is a chance to save a few bucks. For the GQ Recommendations team, it’s a multi-day blur of early-morning Slack messages and lots of open browser tabs.

In other words: they are working. But let’s not pretend they aren’t buying.

So in the interest of editorial transparency, I asked the team to send me the Prime Day deals they’d actually want for themselves. The selections, in almost every case, are exactly what you’d expect from the people who chose them – and happily so.

Below you’ll find the products the team is really keeping an eye on during Prime Day. These are deals our editors would happily spend their own money on, considering how many deals they’ve already done, it’s as strong an endorsement as you’ll get.

Looking for more? If you’re trying to level up your wardrobe, our guide to the best Prime Day clothing deals is perfect for you. Then head over to our huge list of the best Prime Day deals for everything else useful.

GQ Recommends Prime Day Wish List

‘Ol Reliable Crewneck

Champion Crewneck Sweatshirt

Image may contain: dress, pants and jeans

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What am I buying for myself?

dreo

smart fan

“Because I live in an upper-floor apartment and spend every summer reminiscing about the laws of thermodynamics, I’ve become a huge fan of very good fans. The Dreo 508S sits in my car because it doesn’t just swing from side to side — it also swings up and down (!), circulating air throughout the room instead of exploding in a corner of it. I plan on parking this thing right next to my window AC unit and giving the poor machine a little help. I am planning to give.

calvin and hobbes

Complete Calvin and Hobbes

“I loved calvin and hobbes Growing up, and it’s still going. The writing is as sharp and funny as ever, and Bill Watterson’s illustrations are still amazing. Watterson also famously refused to sell The Boy and His Tiger, which is punk as fuck and only makes me like the strip more. This three-volume hardcover set collects the entire run in the format it was intended to be enjoyed, and let’s just say I think it will be re-read for generations to come.

Gerald Ortiz, Style Commerce Writer

Levi’s

501 Original Shrink-to-Fit Jeans

“Lately, I’ve been taking a lot of interest in non-indigo jeans, and I suspect it’s because I’ve noticed a steady stream of stylish people around New York who wear Levi’s exactly that. The mottled brown color is gorgeous and neutral enough to fit into almost any color palette and be paired with practically every shoe. The iconic 501 fit is as flattering as ever, and the shrink-to-fit rigid denim is that Gives the crisp, starchy feel that denimheads crave.” -Go

Nothing

Hybrid Active Noise Canceling Headphones

“The most stylish headphones on the market might just come from British tech brand Nothing. Its flagship cans look like they jumped out of jet set radio futureA certain fruit-themed tech giant making minimalist headphones seems like a complete snoozefest. They look great in every style, the noise-canceling is on par with a sensory deprivation tank, and the extra AI features are a nice cherry on top. —Go

What GQ editors are really buying on Amazon Prime Day 2026

GQ Recommends Prime Day Wish List