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Regular readers of this newsletter will not be surprised to hear that total podcast consumption time has increased significantly over the past ten years. But, how much has the total podcast consumption time increased? Edison Research’s Share of the Year® in SSRS has the perfect answer.
Share of the Year refers to how many people listen to podcasts per day, as well as how much time they spend with the medium. These two metrics are combined to create our total podcast consumption time measurement. In 2016, the US 13+ population spent a total of 167 million hours per week with podcasts. like hit shows my favorite murder And revisionist history They had just started and were capturing the ears and hearts of the listeners. With the explosion of new podcasts and the growth of video podcasts, Weekly total podcast consumption time to increase to 812 million hours in 2026. The ear’s share of time spent with the medium has increased by 386% since 2016, which now equates to approximately 645 million more hours spent with podcasts.
Not only has weekly podcast consumption increased over the past ten years, but it is expected to increase by 39 million hours by 2025. The 2026 total podcast consumption time measurement was first featured in James Cridland. podnews. agree podnews And weekly insights to stay updated on global podcast news.
2026 Infinite Dial Australia showcases radio’s resilience
Edison Research in SSRS has just released 2026 infinite dial australia In partnership with Commercial Radio & Audio, LiSTNR, Tapt Media, ACE, Nova Entertainment and ARN. The findings of this research demonstrate the power of commercial radio in Australia, with the medium reaching more Australians weekly than any other audio source. Commercial radio outperforms other audio platforms by a significant margin, reaching four times more Australians weekly than ad-supported Spotify. Streaming radio also plays a significant role in the Australian audio landscape, with 1 in 3 Australians 25-54 listening to stream radio weekly.
The full report also details the growth of podcasts in Australia. The majority (55%) of Australians 10+ now consume podcasts monthly, rising to 52% in 2025.
Find out more and download the full 2026 Infinite Dial Australia Here.
