The rest of the release is built around more Speedmaster- and NASA-related Easter eggs. The weight of gold used in each watch is exactly 11 grams, a reference to the Apollo 11 mission. The caseback also features an ornate reference to the lunar landing with an image of the Moon, the date the astronauts first contacted the surface, and a footprint.
However, even without all the extra excitement, this is a straight-up beautiful iteration of the Moonwatch. Gold accents and a matte black case are a classic color combination that has appeared on elegant watches for decades. Add to this all the historical allusions, and you’re looking at a version that would rank very high in my personal Moonwatch rankings.
Since Swatch and Omega began this partnership in 2022, both the watches and release methods have become increasingly complex. Launched in December, “Cold Moon” was only available for purchase in Swatch stores on days when it snowed in Switzerland. Only 1,969 pieces of the new Mission to the Moon 1969 will be produced, and they will be allocated exclusively to those who fill out a 32-question survey that Swatch is calling the Electronic Swatch Timepiece Application (ESTA). Those will reflect the questions that travelers to the US will need to fill out. available on survey Swatch website now. It’s silly, but it sure beats camping out at your local mall.
