How the Knicks’ dazzling Nike NBA Champions T-shirt came to be
Nike’s Championship Tee design process began with looking at athlete and consumer insights. Interestingly, the brand said that this research was “specifically designed with the 14-17-year-old athlete in mind as the inspiration.” The company has “spent years studying” this teen demographic, and has found that “they are attracted to the new, the trendy, the different”