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YouTube is now the most popular service used for podcast consumption in the UK – two years after YouTube overtook Spotify in the US for the first time. Apple Podcasts is the fourth most popular app in the country, after the corporation-owned app BBC Sounds. The data is from Edison Research at SSRS,
This post is from Edison’s Weekly Insights email. If you would like to subscribe please click here. Nearly two years after overtaking Spotify in the US for the first time, YouTube has risen to the top as the most popular service used for podcast consumption in the UK. According to Edison Podcast Metrics UK, 29%
Spotify deepens its relationship with Amazon DSP. Now, advertisers using Amazon DSP are able to buy audio ads directly in podcasts on Spotify globally. Spotify says this opens up significant additional revenue opportunities for podcasting. Amazon DSP is a tool that also has partnerships with Disney+, Tubi, and Hulu, and reports show that over
Spotify has adopted the Alliance for Podcast Measurement’s definition of “play” into its metrics, it was announced yesterday as part of a broader set of new data and charts within the Creators Dashboard. Spotify first introduced a “plays” in May 2025, but did not explain how they were calculated; As of today, a “play”