premium

Cars

The sport tourer that gives you premium features at thousands less

There was a time when buying a sport-tourer meant being smart. You wanted speed, but you also wanted to be able to go to work on Monday without any hassles. So you ditched the superbike, opted for something with a comfortable seat and fairing, and feel good about the money you saved. But that math

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Motorcycles

Triumph’s 2027 motorcycles get new colors and premium finishes across six popular models

Triumph has refreshed the appearance of several motorcycles for the 2027 model year, unveiling a new collection of paint schemes designed to enhance the identity of some of its most popular models. The update includes six motorcycles, ranging from entry-level roadster to adventure bike, performance naked and muscle cruiser, with deliveries starting in August 2026.

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Cars

This Yamaha feels more premium than a bike that costs $5,000 more

Some motorcycles wear their premium credentials proudly. They’re the ones with eye-watering price tags, exotic European badges and tech-laden spec sheets that most riders will never be able to fully take advantage of. They promise a better riding experience, and in many cases, they absolutely deliver. But they also reinforce the idea that true quality

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Cars

This motorcycle has no business feeling this premium

Premium motorcycles used to be easy to identify, but this clarity has faded as technology and refinement have spread across the market. What once required a flagship budget can now be found on far more attainable machines, changing the way riders judge value. As manufacturing improves and competition intensifies, the gap between mid-priced and high-end

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Motorcycles

NEXX 25 years: how a Portuguese brand became the global reference in premium helmets

NEXX’s 25th anniversary is more than a corporate milestone. It marks the moment when a brand born in a small Portuguese village proved that innovation, engineering and foresight can develop a global presence in more than 60 countries. Held in Amoreira da Gândara, the festival brought together partners, riders, distributors, media and employees from around

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Cars

Royal Enfield that looks more premium than ever

Ever since Eicher Motors acquired Royal Enfield, the brand has focused on sales volumes rather than catering to the premium side of things. As a result, we have seen countless machines in the 350-500cc range, catering to the budget of the market. It’s an approach that has worked brilliantly, as RE is currently the third

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Outdoors

The best Prime Day thermal optics deals: From budget to premium scopes and monoculars

We may earn revenue from the products available on this page and participate in affiliate programs. learn more › If you’re new to thermal optics it can be intimidating to get started. The optics are expensive and the specifications differ from the optics of the day. To keep it simple I would recommend sticking with

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Cars

The Japanese motorcycle that makes premium rivals hard to justify

Only in the 70s did Japanese manufacturers begin to be considered a real threat to the status quo. Until then, they were ridiculed by the European and American manufacturers who dominated the motorcycle industry. While small displacement motorcycles, including the famous Honda Super Cub, offered customers cheap, reliable transportation, they were considered capable of doing

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