Podcasting

Podcasts

Audio: The “Foundation” of Podcasting.

A new report from Nielsen says audio remains the foundation of podcasting. Statistics show that 90% of monthly podcast consumers prefer listening, and the majority of podcast consumption is still audio by a large margin. It quotes Edison Research’s Year of Share report for Q1, which shows that 20% of time spent with

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Podcasts

Multiplatform Podcasting

Podcasts are becoming multiplatform – audio, video, short-form, social, and newsletter – and audiences are switching between them. This is one of the findings of a new research: Podcast Atlas by Sounds Profitable, which is covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this

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