Vox Media’s “Pivot” is expanding its relationship with listeners beyond the podcast feed. Hosts Kara Swisher and Scott Galloway are launching a weekly newsletter, creating another way to engage their audience with deeper coverage of business and technology news, expert insights and direct responses to listener questions.
LE SSERAFIM's HUH YUNJIN (left) and internet creator Emily Fan (right) record an episode of Spotify's Show Notes in New York City.Credit: Courtesy of Spotify
A new report from Nielsen says audio remains the foundation of podcasting. Statistics show that 90% of monthly podcast consumers prefer listening, and the majority of podcast consumption is still audio by a large margin. It quotes Edison Research’s Year of Share report for Q1, which shows that 20% of time spent with
Podcasts are becoming multiplatform – audio, video, short-form, social, and newsletter – and audiences are switching between them. This is one of the findings of a new research: Podcast Atlas by Sounds Profitable, which is covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this