Fit and Inseam: Some people swear by a 5-inch inseam. Others won’t touch anything smaller than a 7. There is no correct answer to this. It just depends on how you train. The important thing is that your shorts move with you, not against you. If you’re constantly adjusting them between sets, something has gone
Travis Scott plays a bard in Christopher Nolan’s film odyssey. And last night at the New York premiere of the highly anticipated blockbuster, the Houston-born rapper was spotted in a pair of Nike sneakers we’ve never actually seen before. So, naturally, we’re zooming in. Earlier this spring, Nike brought back its famous Moon Shoe after
In the NBA Draft, greatness doesn’t always come from where you expect. When Nikola Jokic was drafted by the Denver Nuggets – 41st overall in the second round – a Taco Bell commercial was playing on the official broadcast. Giannis Antetokounmpo went 15th overall in 2013; Anthony Bennett, selected first that year, lasted only four
The World Cup is not just being contested by teams on the field. Nike and Adidas are waging another tournament entirely based on shirts, boots, celebrities, streetwear, YouTube views, pop-ups, and the question every sportswear giant cares about most. Who is remembered when football is over? This year, the answer is not simple. Nike has
Nike’s Championship Tee design process began with looking at athlete and consumer insights. Interestingly, the brand said that this research was “specifically designed with the 14-17-year-old athlete in mind as the inspiration.” The company has “spent years studying” this teen demographic, and has found that “they are attracted to the new, the trendy, the different”