Carl Jung, the famous Swiss psychiatrist who founded analytical psychology, drew a line between the ego, your conscious sense of who you are, and personality, the mask you wear to show yourself to others. He warned that trouble usually starts when a person stops wearing the mask and starts considering it as their real face.
Indian Motorcycle is technically America’s oldest bike manufacturer. It specializes in V-twin cruisers and touring motorcycles. This means you get traditional V-twin power matched to a chassis well known by enthusiasts of the genre, and in its current iteration, it also has great reliability with a handful of modern technology. But sometimes, the balance between
Major American touring motorcycles have always been built around a familiar concept – a large-displacement V-twin engine, comfortable ergonomics, and enough road presence to make every mile feel like an event. These heavyweight tourers have never been about reaching a destination; They’re about enjoying everything between the starting point and the final stop. However, expectations
India didn’t enter the global motorcycle chat just like that. It bought Chat, localized Chat, and is now exporting Chat to Africa, Europe, and the US. That’s the bigger picture read on TVS Motor Company’s latest global growth strategyWhich basically divides the world into two very different motorcycle realities. In one respect, bikes are daily
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American riders have a strange relationship with scooters. People will spend $80,000 on a pickup truck to drive five miles to work, then see a scooter rider and assume they’re either on vacation or delivering goods to someone. Meanwhile, across Asia, scooters are transportation in its purest form. They’re practical, economical, easy to park, and
I’ve been covering the automotive and powersports industries for the last 15 years. Before that, I worked as a porter at several local car dealerships, and even worked as a salesperson for 4 months. To be honest, I couldn’t stand how fraudulent the whole game was and just walked out one day and never looked
American motorcycling has always had a personality problem – in the best possible way. For decades, riding culture on this side of the Atlantic was defined by big, blaring air-cooled machines that oozed character, produced torque at walking speeds, and didn’t particularly care whether you were comfortable doing it or not. The romance was real.
Brembo takes majority stake in new Indian motorcycle ABS operation Brembo has taken another step towards becoming a comprehensive motorcycle systems supplier, signing a joint venture with Ningbo Safe Brake Systems to produce motorcycle ABS units for the Indian market. The new company, BRSF Active Safety Solutions, will focus on local assembly and supply of
As Indian Motorcycle launched its political-style aggressive advertising campaign against its main rival, Harley-Davidson, and then stepped up its criticism on the company in a carefully worded statement. ride separatelyHarley’s stock has only gone up. The stock price, which is up about 6% — Indian Motorcycle is not currently a publicly traded company, as its