In 1955, Chrysler launched a new division focused on the luxurious Imperial luxury sedan, which also helped introduce designer Virgil Exner’s new forward look styling. The idea behind the Imperial division was to give Chrysler a more competitive entry at the premium end of the market, where it could
Heritage Images/Getty Images The front-engine rear-drive coupe was a Mitsubishi staple for decades until the Starion’s demise in 1989. The three-diamond brand’s incredible Starion sports coupe was short-lived from 1982 to 1989, making a huge impact at the time and fading out in favor of rally-inspired all-wheel-drive
Truth be told, many observers might say that the Chrysler Airflow was a flop in the ’30s – at least partly because of its innovative design. The look departed dramatically from what drivers of the time expected from their cars. For example, compared to rivals such as the Buick
Ryan Fletcher/Shutterstock Walter P. Chrysler didn’t start making cars right away. He founded the Chrysler Corporation by being in the right place at the right time. He also had money, which he earned from his habit of solving problems and streamlining the assembly line to make cars.