The AMP agreement made it “the first cross-platform measurement standard in history”. The document defines a podcast, and is intended to set implementation standards for attribution and exposure metrics. He argues that these standards are needed to further drive the industry forward – and could potentially generate as much as a billion dollars
With the 2026 FIFA World Cup just around the corner, many people are still trying to take advantage of the football (soccer) craze before this summer is over. And if you’ve been reading various reports, tickets for the matches are not on the cheap side of the spectrum. That being said, how cool is it
Podnews has learned that YouTube is an unnamed member of AMP – the Coalition for Measurement in Podcasting that is seeking to raise measurement standards. A Google spokesperson confirmed to us that “Youtube is participating in AMP-led conversations”. It is widely believed that a “view” in YouTube is 30 seconds of played content