Menswear brand SNITCH has entered the men’s innerwear category with the launch of UNDERPLAY, a range of five styles priced between Rs 399 and Rs 1,099.
The collection includes products made from cotton, nylon, regenerated cellulose and spandex blends, with variations in fabric composition, elastic design and construction.
The range includes Breeze, made from 90% cotton and 10% spandex, available in a pack of three for Rs 999. Ease Lite, made from nylon/polyamide, and Ease Pro, comprising 90% nylon and 10% spandex, are priced at Rs 399 each. Ease Pro features jacquard elastic.
Fuzion, a stitchless style made from regenerated cellulose-based fabric blended with spandex, is available in a pack of three for Rs 1,099. InFuzion, also featuring stitchless construction, is priced at Rs 799 for a pack of two.
Commenting on the launch, Chetan Siyal, CMO and founding member of SNITCH, said, “At SNITCH, we have always focused on understanding how men dress and what they look for in their everyday wardrobe. With UNDERPLAY, we are extending that approach to innerwear, a category where comfort, fit and functionality are just as important as style.”
