David Gall, Samsara’s vice president of connected equipment, introduces the Samsara tracking label on stage at Beyond 2026 in Las Vegas. (Seth Clevenger/Transportation Topics)
key takeaways:
- Samsara’s new tracking label uses Bluetooth networks to deliver continuous shipment location updates via connected devices to roads and facilities.
- Disposable labels provide a low-cost alternative to GPS and cellular tracking and more consistent visibility than barcode scanning or RFID.
- Company officials said the technology can help reduce the risk of cargo theft and proactively respond to shipping delays and disruptions.
LAS VEGAS—Samsara has introduced a smart tracking label that creates a new, low-cost option for continuous shipment monitoring.
The Samsara tracking label is a printable, single-use sticker that sticks to packages or pallets and connects to the technology supplier’s ubiquitous Bluetooth network to provide constant location updates.
The flexible, paper-thin label, which contains a small battery lasting up to 45 days once activated, is designed to be discarded once the shipment arrives.
The Bluetooth-based label provides a continuous flow of tracking updates by sending low-energy signals that can be received by millions of connected SamSara devices installed on trucks, trailers, vehicles and other equipment on virtually all major U.S. roads and in warehouses and workplaces across the country.
Samsara said transportation businesses can use this form of shipment tracking to improve customer service and proactively address delays and disruptions.
“This kind of visibility enables us to change the game from reactive to proactive. You can make decisions much earlier,” said David Gall, Samsara’s vice president of connected devices.
Gall introduced and demonstrated the new tracking label on the company’s stage on June 24 Beyond 2026 Customer Conference.
Smart labels can also help fight the growing problem of cargo theft, a growing industry problem that Samsara said is compounded by inadequate shipment visibility.
“Cargo piracy in the United States is a national crisis, costing the economy more than $35 billion per year,” Gall said.
just announced #worldbeyond: Dozens of new AI capabilities built to help teams reduce risk, increase efficiency, and digitally transform the way they operate. Know what’s new: https://t.co/jmdvab16oI pic.twitter.com/8B7oOVbNeA
– Samsara (@Samsara) 24 June 2026
The new product, now available, offers shippers, carriers and logistics providers a low-cost alternative to shipment-level tracking compared to the use of larger GPS and cellular devices.
Plus, smart labels provide far more consistent visibility than traditional barcode scanning that only indicates when a package or shipment has departed from or arrived at a facility.
It is also an alternative to RFID, or radio frequency identification, which provides updates when a tagged shipment passes electronic readers at certain facilities or checkpoints.
Disposable labels contain no lithium or hazardous materials, so they can be used for air, ground and rail shipments.
Businesses can print them using standard, off-the-shelf label printers.
Fulfillment provider DCL Logistics is an early adopter of smart tracking labels.
starting this morning #worldbeyond 2026 in Las Vegas. @samsara CEO Sanjit Biswas says AI is changing the workflow for fleet operators. “Now we can automate the grinding.” pic.twitter.com/MMfNkgCpXL
– Seth Clevenger (@SethClevenger) 24 June 2026
DCL President Dave Tu described the technology as “revolutionary”.
“You have as many tracking updates as you want,” he said. “I think the industry is hungry for it.”
TU said this capability is particularly applicable to truckload and less-than-truckload shipments, where visibility is typically limited to updates from when merchandise leaves a facility and when it arrives at its destination.
“It’s counterproductive, because they are your most valuable shipments,” Tu said.
Samsara CEO Sanjit Biswas outlined the company’s latest investments in AI-powered efficiency and fleet safety technology at Samsara Beyond 2026 in Las Vegas. (Seth Clevenger/Transportation Topics)
During a press conference, Samsara CEO Sanjit Biswas said the price of the tracking label varies depending on volume, but is designed to be in the “single-digit-dollar” range.
The technology offers the clearest value for critical and time-sensitive shipments, but can serve as a flexible tracking option across many use cases and types of goods.
“We’re really curious to see where our customers want to take this,” Biswas said.
Customers can manage tracking labels within Samsara’s new Shipment Center and Shipment app.
Attendees gather in the expo hall of Samsara Beyond 2026 in Las Vegas. (Seth Clevenger/Transportation Topics)
Employees can use the app to activate tracking labels with their mobile phone or scanner. They can scan the bill of lading, carrier tracking number or warehouse license plate number and the app automatically links the tracking label to the existing shipment ID.
After printing and activating the tracking label, a worker affixes it to high-value merchandise such as a box, pallet or copper wire reel to begin tracking it continuously.
From there, businesses can closely monitor location conditions through Shipment Center, which uses artificial intelligence to automatically flag shipments that need attention.
Continuous tracking makes it easier for managers to stay ahead of potential shipping delays and more difficult for bad actors to divert or steal cargo without detection.
