One of the main selling points of the slate truck, apart from its low price, is its immense customizability, with options, features and specifications limited only by the owner’s imagination. It’s like giving the owners a classic Crayola 64-Pack of Crayons And asked them to go to the city. Maybe that’s why Slate and Crayola have teamed up to bring some color and a little creative whimsy to an otherwise drab, gray truck.
according to slate websiteThe five special wraps are available in the same colors as Crayola’s Dandelion, Razzmatazz, Cerulean, Jersey Tomato and Fern Crayon. It’s a far cry from the 64-pack’s extensive palette (and the cult classic Burnt Sienna is nowhere to be found), but these are some of Crayola’s most popular colors. I personally appreciate that they’re all bright, loud colors, something to break up the 50 shades of gray that dominate the street these days. In addition to the wrap, you also get some Crayola decals reminiscent of crayons for the mirrors and rocker panels, a Crayola dashboard badge, and a special key fob that matches the color you choose. On the surface, this seems like a great way to express your artistic side or get in touch with your inner child.
All that glitter isn’t a Crayola gold medal
Digging a little deeper adds a little burnt sienna to the picture. Adding the Crayola Wrap to your slate will also add $1,549.99 to the purchase price. In comparison, a full wrap in one of the standard colors costs $499.99. While an off-the-shelf color won’t be a perfect match for the dandelion, it will save $1,050, which will go a long way toward other customizations.
Another issue is that even such a high quality, professionally installed satin wrap will only last four to six years. This means you’ll have to pay $250 or more per year to respect the Crayola color and branding on your slate, only to have it replaced or at least removed when it wears off. Tony Angelo recently DIY painted your V12-swapped Mustang For $247. Not only should it last longer than a cover, but possibly even longer than the rest of the car. So if you’re on a budget, it’s good to know that you can get quite creative with even a cheap paint job, like this Junkyard Digs’ Flag Fox body painted with a similar method.
The Slate/Crayola collaboration is more about branding than colors. Some partnerships, like Ford and Eddie Bauer, are iconic, while others fell a little short. I appreciate what Slate and Crayola are trying to do here, but tripling the price of a wrap for a unique color that will only last a few years makes me feel like it’s not worth it.
