Sky Sports and Sir Gareth Southgate and Jimmy Worrall’s 1071 Media have formed a new partnership to create and distribute a slate of social long-form football content.
The collaboration will see Sky Sports integrate its production expertise into two new formats and one established show, with Sky Media handling commercial representation for all three.
The Football Dugout is a weekly podcast and YouTube show co-hosted by Sky Sports presenter Mark Chapman and former England defender Conor Coady, now coaching with England U21s.
The show will feature in-depth conversations with managers,
The show will feature in-depth conversations with managers, players, coaches, and sporting directors, focusing on the technical and tactical aspects of football.
It will be recorded in The Pod, a mobile podcasting studio, and distributed
The Football Boardcast, previously known as The Football Boardroom, is hosted by Christian Purslow, a former executive at Liverpool, Chelsea, and Aston Villa, alongside football journalist Henry Winter.
This show delves into the business, power, and politics shaping the modern game, with weekly episodes continuing on its existing YouTube and audio channels, now under Sky Media’s commercial representation.
The Football Data Room is a new video
The Football Data Room is a new video analysis and data-led show launching on the Sky Sports Premier League YouTube channel.
Hosted by Joe Thomlinson, with analysts Statman Dave and Jamie Osman, the show will explore the numbers and trends influencing football.
Up to three 20-minute episodes will be released each week, covering match reviews, previews, and opinion-led discussions.
Jonathan Licht, CEO of Sky Sports UK &
Jonathan Licht, CEO of Sky Sports UK & Ireland, said: “As the home of sport for fans across the UK & Ireland, this partnership reflects our ambition to provide more choice and entertainment beyond the live action and bring different voices, fresh perspectives and expanded insight into the game.”
Sir Gareth Southgate, co-founder of 1071 Media, added: “With the launch of three football shows covering the boardroom, the boot room and the data room, we hope fans gain greater insight into the business, the tactics, and the analysis to explain how the game really works.”
These new shows will complement Sky Sports’ existing social content, which has already surpassed one billion engagements this year and now reaches more than 130 million subscribers across its social channels.
