Ralph Lauren unveils his stunning Wimbledon collection

The American label returns to SW19 for a third decade, and it does so as the only fashion house named official outfitter of the tournament.

There is a difference between sponsoring a tournament and producing it. Ralph Lauren has spent nearly 60 years building a brand on the idea that sport and style are one conversation, and Wimbledon has given him an award that no rival has ever achieved.

The label returns this year as the official outfitter of the championship, the only designer to hold that role in the tournament’s 149-year history. It also marks 30 years as an official partner, a campaign that says more about continuity than any single campaign.

Clothes are where it gets interesting.

The first-ever Wimbledon Purple Label capsule is made in Italy and is aimed at the man who looks at the clothes before the logo.

The lineup includes a Forsythe reversible jacket in cotton-cashmere twill, a cable-knit cardigan cut with a cotton blend and mulberry silk, and a Polo Bear sweater crafted in linen, leather and soft cashmere.

sits under him polo ralph lauren x wimbledon 2026 range, the more wearable end of things. Think tennis whites with sharp stitching, a linen-silk camp shirt with floral motifs, performance attire and a Wimbledon tennis bag made for those who really carry it.

Vintage polos from 2006 to 2020 will also be on display at New Bond Street, Sloane Square and Wimbledon Shops for collectors’ attention.

In the grounds of England, the Southern Village has become The Boutique & Café by Ralph Lauren, all bistro chairs, white and green florals and soft serve in the brand’s colors. At the famous Q, fans have the opportunity to participate in ball boy and girl trials, testing speed and reflexes to see who has the courage to take center court. Very nice, dear.

The London takeover extends to Sloane Square, where Ralph Lauren runs a four-week residency, called the Summer of Sport. The RL Club House hosts panels, workshops, lawn games and large polo bear grass sculptures, then transitions to a live viewing platform for tennis from June 29.

A Ralph Coffee pop-up serves Pimm’s, iced lemonade and ice cream, although Lavazza retains the title of official coffee throughout the tournament.

There is even a charitable formula. A portion of the proceeds from selected Sloane Square activities go to Royal Marsden Cancer Charity Ralph Lauren has supported it for years, through the brand’s Pink Pony initiative.

None of this is accidental. While other houses chase courtside cameos, Ralph Lauren has made himself the fabric of the place, and three decades later no one comes close to it.