Men's Fashion

MG gives Australia’s Ute Mania a Black Edition upgrade

MG gives Australia's Ute Mania a Black Edition upgrade

Australian utes used to be pretty simple. Take away the equipment. To drag something heavy. Avoid dirt roads. Looks better with a little dust on it. Of course, that version of the ute still exists. You can find it every weekend outside workplaces, hardware stores and caravan parks. But now this is not the whole story.

The modern ute has become something else. These days, a car needs to be a family car, a weekend escape machine, a towing rig, a daily driver and, increasingly, a status play. Buyers still want capability, but now they also want comfort, technology, and a cabin that doesn’t feel like punishment after two hours on the highway.

RELATED: MG Has Built One of the Best Looking Utes in Australia Recently… Literally

MG has clearly seen this. The new MGU9 Black Edition has landed in Australia first, before any other market globally.

This is no small matter. If MG wants to find out if it’s looking harderBefore a more premium ute can really find buyers, this is the country to test it.

dark mode for driveway

The Black Edition does exactly what it says on the tin. Black exterior detailing on the grille, badging, wheel caps, side trim, window trim and roof rails. It also features a stamped tailgate and a deep cabin with black headlining and matching interior trim.

None of this changes what’s underneath the ute, but that’s not really the point.

Black versions exist to give the normal vehicles more presence, and the MGU9’s size was already working in its favor. This version makes it more deliberate. More paths, less fleet car park.

Under the bonnet is the same 2.5-litre turbo-diesel four-cylinder engine, paired with an eight-speed automatic and four-wheel drive. The drive reports outputs of 160kW and 520Nm, putting the Black Edition in familiar modern ute territory.

Necessary items are also kept in it. It has a braked towing capacity of 3.5 tonnes, all-terrain tyres, locking differential and a multi-link independent rear suspension setup using coil springs.

That suspension detail matters more than it seems. People still want strength from a child. They don’t want to feel every pothole they come across on the way to work.

RELATED: Australia’s #1 full-size ute and largest luxury SUV gets an EOFY deal that’s hard to beat

Built for the new ute buyer

The feature list is where MG shows its hand. Heated front seats, a heated steering wheel, dual 12.3-inch screens, leather-look upholstery, a powered tailgate with a fold-down step, and Towing Cruise Control, which keeps cruise control engaged while you’re towing.

That last one is about as Australian as a feature gets. Caravan, boat, trailer, long weekend, long road. It’s not hard to figure out who MG built it for.

Priced at $57,990 drive-away, the Black Edition sits between the Explore

The Utes are no longer simply competing with other Utes. They’re now going up against larger SUVs, and the old workhorse formula just doesn’t hold up against that competition. Capacity is still not taken into account.

Comfort and daily usability is what really closes the sale.

MG is betting Australian buyers want both. Considering how this marketplace treats its customers, it’s not a bad bet.

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