- Lexus ranked first overall in NADA’s Winter 2026 Dealer Attitude Survey, earning the highest marks from its franchised dealers.
- Dealer satisfaction improved across much of the industry as automaker-retailer relations continued to improve.
- Infiniti finished last, with Jaguar, Alfa Romeo, Mitsubishi and Nissan in the bottom fifth.
Lexus dealers are the happiest in America — at least, in 2026. The luxury automaker ranked first overall in the National Automobile Dealers Association (NADA)’s 2026 Dealer Attitude Survey, as first reported automotive news.
NADA issues report cards twice annually that reveal how franchised dealers feel about the manufacturers they represent. The survey asks dealers to rate their OEMs in areas ranging from communication and product support to overall franchise value.
While Lexus took the top spot, the survey also found that dealer sentiment had improved across much of the industry. Inventories have finally stabilized after years of supply-chain disruption, and automakers are refining their product strategies, with many brands posting higher scores than in previous surveys.
However, not every automaker shared in that success. Many manufacturers remained at the bottom of the ranking. Infiniti was in last place overall, with Jaguar, Alfa Romeo, Mitsubishi and Nissan not far behind. Not entirely surprising.
Motor1’s Opinion: This is another win for Lexus. These results show that its relationships with retailers remain one of the strongest in the business – a notable advantage as competition heats up in both the luxury and mainstream markets.
Source:
nada through automotive news
