- The UAE Health & Fitness Industry Report 2026 reveals that 71.9% of surveyed non-gym members would consider joining or returning to a gym, highlighting significant opportunities for sector growth.
- Commissioned by IEG Middle East, the report was developed in collaboration with the UAE Sports Science and Sports Medicine Center, EBBF and independent research partner Qantara Sports.
Dubai, United Arab Emirates,Global Fitness Expo (GFX), the new unified identity bringing together three of the Middle East’s most established fitness exhibition brands – Dubai Active, Dubai Active Industry and Dubai Muscle Show – was officially unveiled alongside the UAE Health & Fitness Industry Report 2026 at the Ministry of Sports in Dubai. In collaboration with Dubai Sports Council (DSC), GFX marks a significant milestone for the region’s health and fitness sector.
The dual announcement took place on Thursday, 29 October 2026, in the presence of Dr. Ziad Saleh Board Member, UAE Sports Science and Sports Medicine Center under the UAE Ministry of Sports and Mohammed Abdulrahim Al Marri, Secretary-General of the Emirates Bodybuilding and Fitness Federation (EBBF) alongside distinguished representatives from the public and private sectors.
Building on a decade-long legacy as the Middle East’s largest health, fitness and wellness exhibition, the three shows have collectively showcased over 2,000 brands in the heart of Dubai, laying the foundations for GFX’s next chapter of growth and international ambition.
The newly unified event will bring together international
The newly unified event will bring together international brands, regional buyers, fitness operators, investors, industry professionals and fitness enthusiasts under one roof for an expanded four-day edition from 28–31 October 2027 at Dubai World Trade Centre, reinforcing Dubai’s position as a premier destination for the global fitness community.
Beyond the exhibition, GFX has a broader ambition to connect international markets with the Middle East and accelerate the growth of the region’s fitness industry. The launch of the UAE Health & Fitness Industry Report 2026 marks the first step in realising this vision, positioning GFX as a catalyst for industry collaboration, knowledge-sharing and sustainable long-term growth.
Francesco Santa, CEO of IEG Middle East, organiser of Global Fitness Expo, said:“GFX marks a defining new chapter for the Middle East’s fitness industry. Building on a decade of success, we are uniting three established events under one powerful identity, connecting international markets with the region’s growing opportunities. This evolution demonstrates IEG Middle East’s commitment to long-term investment in the region and our ambition to accelerate industry growth. Our vision extends far beyond an exhibition. GFX will be a catalyst for international collaboration, commercial opportunities and industry progress, strengthening the Middle East’s position on the global fitness stage.”
Now in its second edition, the UAE Health
Now in its second edition, the UAE Health & Fitness Industry Report 2026 builds on the foundations established by the inaugural 2025 report, offering fresh insights into evolving consumer behaviour, fitness professionals’ perspectives, market performance and emerging opportunities shaping the country’s fitness sector.
The findings reveal significant untapped potential, with 71.9% of surveyed non-gym members considering joining or returning to a gym. Despite regional challenges, 65% of fitness operators anticipate growth in the year ahead, although 47% reported revenue declines over the past 12 months.
The report also sheds light on factors influencing consumer participation, with 38.4% of consumers identifying lack of time as the biggest barrier to exercise. Meanwhile, member retention and workforce satisfaction remain key challenges, with 70% of operators reporting that they renew half their members or fewer annually, and 30% of fitness professionals considering leaving their current employer within the next year.
Commissioned by IEG Middle East through a memorandum
Commissioned by IEG Middle East through a memorandum of understanding partnership involving the UAE Sports Science and Sports Medicine Training Center under the Ministry of Sports and the Emirates Bodybuilding and Fitness Federation (EBBF) with Qantara Sports as the independent research partner, the report aims to equip operators, investors, government entities and businesses with data to drive informed decisions and sustainable growth.
The UAE Health & Fitness Industry Report 2026 draws on insights from 122 gym and fitness operators across the UAE, with data collected between 17 August and 30 September 2026. Contributors include leading fitness operators including Fitness First Middle East, FitRepublik, StudioRepublik, GymNation and many more.
Speaking about the report, H.H. Sheikh Abdullah bin Hamad bin Saif Al Sharqi, President of the Emirates Bodybuilding and Fitness Federation, said:“The UAE’s health and fitness sector holds tremendous potential. This report provides the insights needed to better understand our market, address industry challenges and identify new opportunities. By combining credible research with stronger collaboration between government and industry, we can continue building a thriving fitness ecosystem that supports businesses, professionals and communities across the UAE.”
Dr. Ziad Saleh, Board Member, UAE Sports Science
Dr. Ziad Saleh, Board Member, UAE Sports Science and Sports Medicine Training Center, added:“Reliable data is fundamental to the advancement of any industry. The UAE Health & Fitness Industry Report provides a clearer picture of the sector’s evolving needs and opportunities, enabling stakeholders to make informed decisions that support sustainable development and encourage greater participation in health and fitness.”
Supported by report sponsors YOUR Personal Training and MaxValue, the dual launch reinforces a shared commitment to advancing the UAE fitness sector through research, collaboration and new commercial opportunities.
Download the UAE Health & Fitness Industry Report 2026: https://shorturl.at/1fkUj
For more information on Global Fitness Expo and the 2027 event, visit https://globalfitnessexpo.com/
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Plus 1 Communications / madhu@plus1comms.com /
About Global Fitness Expo (GFX)
Organised by IEG Middle East, Global Fitness Expo (GFX) unites Dubai Active, Dubai Active Industry, and Dubai Muscle Show under one powerful identity, building on a decade-long legacy as the Middle East’s largest health, fitness and wellness event. Bringing together the best of business, fitness, wellness and bodybuilding, GFX combines a leading international trade exhibition with immersive experiences, world-class competitions and appearances by some of the biggest names in global fitness and bodybuilding. From international brands, industry leaders and investors to elite athletes, fitness professionals and enthusiasts, GFX is a premier destination for innovation, business opportunities, inspiration and community engagement. Marking an exciting new chapter, GFX will expand to four days from 28–31 October 2027 at Dubai World Trade Centre. https://globalfitnessexpo.com/
About IEG Events Middle East LLC
IEG Middle East, part of Italian Exhibition Group
IEG Middle East, part of Italian Exhibition Group (IEG), is a leading organiser of international exhibitions, conferences and live events across the Middle East. Headquartered in Dubai, IEG Middle East connects global industries with regional markets, creating commercially significant platforms that drive business growth, foster international collaboration and unlock new opportunities.
Its health, fitness and wellness portfolio includes Global Fitness Expo (GFX), formerly Dubai Active, Dubai Active Industry and Dubai Muscle Show, alongside a series of established events across Saudi Arabia.
Building on decades of international exhibition expertise, IEG Middle East is committed to investing in the region’s growing industries, connecting communities and strengthening Dubai’s position as a global business and events destination.
Italian Exhibition Group (IEG) is publicly listed
Italian Exhibition Group (IEG) is publicly listed on Euronext Milan, a regulated market organised and managed by Borsa Italiana S.p.A., and is a leading organiser of trade fairs and conferences in Italy, with an expanding international presence. In 2025, IEG organised or hosted 73 exhibitions and 103 conference events across its venues in Italy and internationally.
About the UAE Sports Science and Sports Medicine Center
The UAE Sports Science and Sports Medicine Center is a specialized national center based in Dubai. It was established on 9 April 1994 under Resolution No. (71) and now operates under the UAE Ministry of Sports. Over more than three decades, its role has grown from preparing and qualifying sports leaders and professionals into a broader mandate covering sports science and sports medicine. In 2022, the Center adopted its current name under Resolution No. (41), reflecting its wider responsibilities and its role in advancing the national sports sector.
The Center builds capabilities and enhances performance across the sports sector through an integrated system. This system includes professional training and qualification, scientific research and studies, sports medicine, advisory services, talent identification and assessment, and professional certification and accreditation. Through its programs and partnerships with sports, government, and academic entities, the Center supports institutional development and the adoption of innovation and modern technologies. It also promotes knowledge-based, evidence-informed practice. Together, this work contributes to the development of the UAE’s sports ecosystem and strengthens the readiness of its professionals and institutions.
For more information about the Center, please visit: https://www.lqcuae.gov.ae/
About the Emirates Bodybuilding and Fitness Federation (EBBF)
The Emirates Bodybuilding and Fitness Federation (EBBF)
The Emirates Bodybuilding and Fitness Federation (EBBF) is the national governing body responsible for regulating, developing and promoting bodybuilding and fitness in the United Arab Emirates. Emirates Bodybuilding and Fitness Federation (EBBF) works to raise standards across the sector, support athletes and coaches, and advance safe, ethical and inclusive participation in sport. Through competitions, strategic partnerships and community initiatives, the Federation nurtures sporting talent, promotes health and wellbeing, and strengthens the UAE’s position as a destination for bodybuilding and fitness.
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