Article continues below advertisement
Kim Kardashian turned her newest campaign into a family affair!
The SKIMS founder announced this year’s holiday collection7
To mark the campaign, Kardashian teamed up with sisters Kourtney, Khloé, Kendall, and Kylie to bring to life the nostalgic holiday photoshoot, shot by Nadia Lee Cohen.
‘Nobody Does the Holidays Like SKIMS’
For the photos, Kim, Kendall and Kylie flaunted their famous figures in revealing matching pajama sets while Kourtney and Khloé kept it more conservative in long-sleeves and leggings.
“LAUNCHING OCTOBER 29: THE SKIMS HOLIDAY SHOP. Nobody does the holidays like SKIMS. Our most anticipated drop of the year is almost ready to unwrap with festive prints, merry shades, and more limited-edition styles you’ll only find this time of year,” SKIMS captioned the upload.
Article continues below advertisement
Article continues below advertisement
‘Getting to Bring All My Sisters Together Was So Much Fun’
“The holidays have always been such aspecial time for our family, so getting to bring all my sisters together for this year’s Skims holiday campaign was so much fun,” said Kim in a press release.
The collection includes limited-edition styles, including festive pajamas, lounge sets, intimates and knits. In addition, there are options for men and the smallest members of the family, including kids’ pajamas, baby onesies and pet sweaters.
- Kim Kardashian Is Completely Unrecognizable In Sexy New Photo Shoot
- Kim Kardashian Flaunts Her Curves in Tiny Faux Fur Bikini, Underwear, Stockings and More for Holiday SKIMS Campaign: Photos
- Kim Kardashian’s SKIMS Brand To Design Undergarments And Clothing For Team USA At Tokyo Olympics
Want OK! each day? Sign up here!
“Our holiday campaigns are something we look forward to every year, and the Skims Holiday Shop has something for everyone, whether you’re looking for cozy pajamas, festive intimates or gifts for the people you love,” Kim added. “I love that Skims has become part of so many people’s holiday traditions, and I can’t wait for everyone to see what we have in store this year.”
The Skims Holiday Shop launches October 29 at Skims.com.
SKIMS Opened Their First Flagship in Europe
The collection comes after the company opened their first European flagship store as they continue to expand outside of the U.S.
“You can only describe texture and fabrics in so many ways through what you post on socials, and I can do so many educational tutorials explaining all of that. But it’s a really different feeling for people to be able to come here, try on the product, stretch it, feel it, see what fits for [them],” Kim said at the opening.
“Even [down to] design of our store and how we merchandise everything, it’s really important to be able to immerse yourself in our Skims world,” she added.
