HURBA unveils the 150S at EICMA, its first fully in-house electric scooter
November 3, 2026
EICMA 2026, Electric motorcycles
Hurba, Hurba 150S, Italy
From Peking University to the outskirts of Rome
The company’s roots go back ten years, when HURBA’s founder, then 24, tested the first prototype on the campus of Peking University. Seeing the scale of electric two-wheeler use in China, he set out to bring that type of mobility to Italy and to build an Italian industrial operation around it. The 150S is designed in Italy and assembled on the outskirts of Rome.
A flat footboard on 16-inch wheels
According to HURBA, the 150S was shaped by requests from customers and dealers. They asked for the practicality of a flat footboard combined with the stability of 16-inch high wheels, a layout the company says remains uncommon among electric scooters. The founder led the project personally, with the stated aim of making electric mobility more accessible and offering a credible alternative to combustion scooters.
Key specifications as announced:
- Range of up to 260 km, which HURBA claims is the highest in its category
- Removable batteries
- Performance in the 150cc equivalent class
- Top speed of 110 km/h, with motorway approval
For the styling, HURBA brought in Aldo De Giovanni, a designer with more than thirty years of experience at Aprilia and Italjet. The development followed a conventional industry process, moving from sketches to a full-scale 1:1 clay model and then to molds for the bodywork.
Management changes and dealer expansion
HURBA also announced that Marino Paolo Adiletta has
HURBA also announced that Marino Paolo Adiletta has joined its management. Adiletta previously held management roles at Yamaha and Askoll and founded the Helmo Milano brand. He will be responsible for developing HURBA’s dealer network in Italy and in other markets.
The company traces its recent growth to 2024, when two experienced Italian managers joined its corporate structure and management team. A strategic plan drawn up at that time led to HURBA qualifying as an international manufacturer, developing its first in-house model and reorganising its internal structure.
HURBA acknowledges that relying on standardised platforms would be cheaper, but says it has chosen to develop its own products. The founder has set a target for electric models to reach at least 20 percent of the scooter market by 2030.
The HURBA 150S can be seen at EICMA in Hall 11, Stand H30.
