How do Canadians listen to audio?

• 9 out of 10 Canadians listened to some form of audio yesterday – and half of it is ad-supported. However, according to new research from Signal Hill Insights, podcasts only get 9% of all ad-supported audio time in Canada. The study states that music is listened to 2.5 times more on YouTube or streaming services.

  • How does it compare? According to RAJAR’s MIDAS study, podcasts account for only 6% of audio in the UK; GfK says 8.9% of audio in Australia is ad-supported; But Edison Research’s Share of Year says 20% of ad-supported audio is in the US.
  • Meanwhile, across the US TV landscape, Nielsen reports that streaming services were responsible for 48.6% of total TV usage in May. YouTube is at 13.8%; Netflix is ​​at 8%.

• YouTube is making custom thumbnails available for YouTube Shorts and giving more control over how they look.

• In the US, the ABC News Podcast Network has launched a subscription channel for its 20/20 true crime show through Apple Podcasts. Subscribers will receive early access to exclusive content and new series before public release.

• micro.blog, a blogging platform, has expanded its video and podcasting offeringsIncluding support for video podcasts using AlternativeEnclosures. It will also post videos to YouTube and PeerTube, and make some preliminary improvements to podcast audio levels. Manton Rees writes: “There are many niche audio shows that are not based on RSS feeds. If left unchecked, this will ultimately destroy the interoperability and fundamental beauty of podcasting.”

• The next version of Pocket Casts will have HLS support, as well as an audio-only playback setting. Looking at the pull request, the feature will be behind a remote flag for now, so only for selected users. (Pocket Cast already supports MP4 videos).

• More staff members are leaving the CEO’s diary – Director of Trailers, Anthony Smith: “I’m excited and nervous to learn about the next steps” and Head of Failure and Experimentation, Grace Miller: “I don’t know what the future holds”. Co-founder Jack Sylvester departed earlier this month: “I don’t know what’s next but I’m more excited than ever”. In a post on LinkedIn, Steven Bartlett suggests the company has 150 employees, and “anticipates 500+ hires in the UK and US in the coming years”.

  • This features an interview with Anthony Smith brand building Podcast, delivered after leaving the company.

• The Podfluencer community has launched an International category for its Podfluencer Awards – the first category for independent podcasters outside the German-speaking world. It is free to implement; You have until August 15 to enter.

• New Signature: Acast has signed an exclusive advertising partnership with the Washington Post… YAP Media has added four new shows, and rebranded a fifth… and Nova Podcasts has signed a parenting podcast to doting dads – this show was with iHeartPodcasts.

• Media leader posts what’s next for podcasting? Five industry leaders reflect on AI and measurement

• Podcast Show London has created more sessions on-demand from the studio stage this time around. There will be a link for that in your email.

Vision

paid content

You took audio to places it’s never gone before, on video, in a live room, in front of a real crowd.

The sound was still leading. Everything else just followed.

Built by people who work in audio, for people who work in audio. The Sonar Awards, where sound beyond the ear comes to life.

Only 2 days left to enter the SONARR Awards. Entries close on 31 July.

Tips & Tricks – Podcast with Movement NYC

Podcast News – With the Airwaves

With Airwave: brother history Provides an unapologetic and humorous take on history, geopolitics and international news from World War I to the Russian Revolution and modern geopolitics.

mediawatch This week, Radio New Zealand takes a look at the podcast industry and asks whether podcasts are popular enough for people to pay producers enough to make a living in the country?

TV and Streaming Discussion Podcast take it downPart of The Alabama Tech Podcast family, approaching episode 300. The show focuses on editing TV discussion from the working class South, and has most recently seen Apple TV’s Lucky and this season’s House of Dragons.

https://op3.dev/e/podnews.net/tr/i11l2o.mp3Recycling is important, as is reducing the waste we all produce. But – this is only about 5% of the country’s total waste. Talking Trash Podcast Launched today, speaking of the rest: it comes from industry – factories, mines, farms and supply chains – and much of it is hidden by design.


In American history hitDon Wildman explores the past to help us understand today’s United States. This week, we’ll meet the biggest and baddest outlaws in American history, starting with Billy the Kid.

https://op3.dev/e/podnews.net/tr/izxjn.mp3everyone knows except me A new season is back. After being named one of Apple Podcasts’ Best Podcasts of 2026, Holly Brown’s acclaimed dark comedy documentary series, along with The Next Chapter Podcast and Companion Arts, returns with an interview-style format: new celebrity guests, incredible family stories, and even more sitcom-inspired storytelling.

https://op3.dev/e/podnews.net/tr/izjfo.mp3Your New Favorite Books Podcast Stacked with Jake and Ella is back for season two! Each episode the pair create a collection of six fantastic books based on a theme and this week’s theme is Literally Beach Reads – books set on the coast, perfect for reading on your holidays. Also included are cultural highlights from the break, including Off Campus, Yesteryear, The Odyssey, and Heartstopper.

Wilderness Podcast Awards

This advertisement for the new Australian awards Sonar was seen outside the Australian Broadcasting Corporation in Brisbane today. Nice targeting! (Awards close for entry on Friday).

See any marketing for podcasts in the real world? Snap them and send them to us.