If you’ve trained for any competition, whether it’s bodybuilding, marathons, triathlons, the Olympics, or just really want to win in this thing called life, you’ve probably seen how much it costs to get everything right. Between food and supplements, memberships to gyms and recovery spaces, not to mention coaches, the tabs add up fast. For six-year-old Ironman athlete Justin Hibbert, getting it right was costing him $3,500 to $4,000 a month.
At the peak of her training, Hibbert had a swim coach, a bike coach, a run coach, a strength coach, a concierge medicine doctor, and a hormone specialist. Still, each was maintaining his or her own lane, billing separately, mostly unaware of what the other was doing. Hibbert had to synthesize it into actionable results, and this not only cost him a lot of time and money, but also began to drain the energy he was trying so hard to harness.
“I knew deep down that this level of personalization is the future,” he recalled, when the idea of a health club built on precision medicine first came to his mind in 2020. “I just started thinking there had to be a way to do it more affordably and also be less stressful as far as traveling all over.”
That frustration led him one day to a dirt lot in Las Vegas, where he saw his idea come to fruition. However, what stood between them and its creation was finding people who believed in them and their vision. he did, and averhaus Was born. The 22,000-square-foot private health and lifestyle club is set to open this winter with the ethos of providing access to the most advanced health tools you will need to enjoy a longer, healthier life in a relaxing environment that inspires and invites you into a community of like-minded individuals.
offload management
Winning at life requires the right protocol, but ideally, a protocol that doesn’t trip you up along the way.
“I think the world is going through fatigue right now when it comes to health, wellness and technology,” Hibbert said. “Should I take creatine? Should it be five milligrams? Should it be 10? And then with technology, we’re getting app fatigue. How many applications do you have to have on your phone to accomplish the same thing?”
He sees Everhouse as a place that brings everything together. Every member begins a full diagnostic intake through Ervel, the club’s dedicated medical arm. This includes a blood panel, genetic testing, VO2 max, and a DEXA scan for bone density, muscle, and body fat. Physicians and medical experts then develop a protocol, review it quarterly and escalate it as necessary.
Members will have access to a catalog of modalities ranging from peptides and hormones to hyperbaric oxygen, red light, sound wave therapy and contrast therapy. Plus, a personalized AI system that pulls data from any wearable devices you already use handles Everhouse scheduling, and manages supplement re-orders without you having to remember which company you last ordered from.
Hibbert isn’t ready to name yet a leadership team that will oversee all this. He is in final talks with a “well-known in the field” chief medical officer, he indicated, who will chair the medical advisory board currently being assembled. That board will likely skew women, she said, which is a deliberate move in a field where women have little expertise in longevity medicine.
From Vegas Nightlife to Longevity
Hibbert worked for 15 years at Hakkasan Nightclub, one of the largest clubs in Las Vegas, where he became Executive Director of VIP Marketing and supervised a host team managing 4,000–6,000 guests a night.
Because of the nature of that environment, health is not the first thing that comes to mind. So, when Hibbert wanted to make some personal adjustments, he needed a good reason so that his clients wouldn’t reject it.
He said, “I started training for the Ironman because I wanted to quit drinking while working in nightlife, and I needed an excuse to tell my clients why I wasn’t going to party with them.”
His intense training program as well as his nightlife job turned into research. Running a VIP operation taught him how to make people feel like the experience was created especially for them, while training for an Ironman was proof of how much precision is required to succeed in one of the toughest competitions.
She remembered how at Hakkasan she wanted no two tables to be alike. A 21st birthday, bachelorette party, business dinner, and wedding anniversary can all happen on any given night, but each will require a completely different touch. Hibbert’s job was to make each of them feel important and unique. That instinct is the personalization logic behind Everhouse.
“I think there are a lot of similarities when it comes to health and fitness,” he said. “We all want the same thing, so we’re going to the same place. However, we are all individually different when it comes to our biology and our specific goals.”
The most important of the eight pillars
Around his fifth year of Ironman training, Hibbert realized something didn’t show up on any of his blood panels. He had isolated himself completely.
“I’ve never felt so alone in my entire life,” he recalled. “Physically, I was in incredible shape, we’re talking 0.01% of the size, but mentally and the way I felt inside was horrible. That side of being human was completely void. And I realized how important human connection was.”
Hibbert has since reconstructed what that period cost him, and when he talks about it, something clearly settles inside him, the kind of comfort that only comes from knowing where you stand with the people who matter. “My friends are my friends and they always will be,” he said.
That experience became Everhouse’s eighth and most important pillar: society. While each of the eight – appraisal, motion, light, oxygen, infusion, contrast, touch, society – is equally important as part of an integrated system that reinforces each other, the sense of community is what makes it worth it.
Hibbert said his vision for member events was not limited to the premier Las Vegas location. He is planning member gatherings and curated experiences that travel with the membership across the country and even globally.
market
Las Vegas may feel like an odd home for a club built on stability and long-term commitment, but perhaps the timing is right.
“Everyone experiences Vegas in a fleeting way; however, when you live here, you see how much it has evolved,” he said, pointing to the growth of healthtech and sports in the city.
Las Vegas also has franchises in the NFL, NHL, and now the NBA and MLB, making it one of the few cities in the country with all four major professional sports. That infrastructure brings together an entire ecosystem of athletes, performance staff, sports medicine professionals and people for whom optimized health is a professional necessity. Until Everhaus, Las Vegas had no equivalent.
“Lifetime Fitness has been the pinnacle,” Hibbert said. “I think the timing couldn’t be better than now.”
Everhouse membership applications are now open. The Everhouse team has not yet disclosed the cost of a single membership level fee, but it will provide full access.
“You don’t have to be a CEO or high-level executive to be a member,” Hibbert said. Their long term goal is to have one million members across multiple locations. “You may be someone who wants to take your health into your own hands, take it seriously, but you’re overwhelmed by all these options. Everhouse is the last subscription you’ll ever need.”
