EICMA 2026 attracted more than 600,000 visitors to Milan, Italy, setting an attendance record for the International Two-Wheeler Exhibition and reinforcing its position as a major global gathering for the motorcycle industry.
The expo expanded to 10 halls for the first time, covering 300,000 square meters and bringing together 764 exhibitors from 52 countries. (Photos: EICMA)
The 83rd edition, held Nov. 3-8 at Fiera Milano Rho, recorded a 6% increase in overall attendance compared with the previous show International trade attendance saw even stronger growth, climbing 30% to more than 51,000 industry professionals representing 168 countries
The expo expanded to 10 halls
The expo expanded to 10 halls for the first time, covering 300,000 square meters and bringing together 764 exhibitors from 52 countries. International companies accounted for 74% of exhibitors, with 2,150 brands represented. EICMA also said it welcomed 8,700 accredited journalists, media professionals and content creators from 67 countries.
The attendance figures highlight the show’s importance as an international business platform for manufacturers, suppliers, distributors and dealers, as well as a consumer-facing showcase for new motorcycles and technology.
“The growth in attendance and the increase in international trade visitors reflect EICMA’s two dimensions: an event capable of engaging hundreds of thousands of enthusiasts and an essential international business platform for companies,” EICMA President Pietro Meda and CEO Paolo Magri said in a joint statement.
For dealers and industry pros, the show provided
For dealers and industry pros, the show provided an opportunity to evaluate new models, emerging brands and product technologies that could influence future showroom inventory and aftermarket offerings.
Racing history and product experiences highlight show
Among the major attractions was Speed Legends, an exhibition dedicated to the history of MotoGP that drew more than 150,000 visits. Developed in partnership with MotoGP, the exhibit featured motorcycles associated with racing champions including Giacomo Agostini, Kevin Schwantz, Mick Doohan, Valentino Rossi, Jorge Lorenzo, Marc Marquez and Francesco Bagnaia. The collection covered more than seven decades of premier-class motorcycle racing.
Among the new models revealed at EICMA was the CFMOTO V4SR-RR, powered by an in-house-developed 997cc V4 engine producing over 210hp. (Photo: CFMOTO)
Outside the exhibition halls, the 21st edition
Outside the exhibition halls, the 21st edition of MotoLive featured racing, freestyle motocross, trials and adventure demonstrations in a 60,000-square-meter arena. The program included appearances by trial champion Toni Bou and racing veterans Troy Bayliss, Marco Melandri and Stefan Everts.
EICMA also continued its focus on urban transportation through Y.U.M. (Your Urban Mobility), which recorded more than 4,000 test rides. Visitors could experience scooters, mopeds and quadricycles powered by both electric and internal-combustion engines.
Industry outlook and economic impact
The show also hosted the presentation of the 2027 Dakar Rally route by Amaury Sport Organisation and Dakar Rally Director David Castera.
With record attendance and a 30% increase
With record attendance and a 30% increase in international trade participation, EICMA 2026 closed with strong momentum for the global motorcycle industry.
At the ACEM-ANCMA Motonomics conference, industry representatives highlighted the motorcycle industry’s economic contribution in Europe and the United Kingdom. Figures presented put the industry’s combined contribution at €35.1 billion ($39 billion) in gross domestic product, supporting 481,600 jobs and generating €20.6 billion ($22.9 billion) in tax revenues.
Italian Prime Minister Giorgia Meloni also visited the exhibition, along with other government and institutional representatives, underscoring EICMA’s importance to Italy’s manufacturing and motorcycle industries.
