motorcycle sales statistics
From 1 January to 30 June 2026
Australia – FCAI brand
Australia’s FCAI-audited motorcycle and off-highway vehicle market recorded a strong first half in 2026, with 46,023 units recorded between January and June.
This compares with 42,549 units in the same period last year, showing an increase of 8.2 percent.
The headline number is encouraging, and the strongest first half result since 2022, but the underlying story remains largely segment-driven. Off-road motorcycles are blowing up the market, while road motorcycles were effectively flat, scooters went soft, and OHV numbers were virtually unchanged.
Off-road sales increased by 21.6 percent to 20,417 units, up by 3630 units compared to the same period last year. This growth alone accounted for the overall market growth, with the road and scooter segments slightly offsetting the gains made in the dirt.
FCAI chief executive Tony Webber said the results showed new strength in key parts of the market.
“The strongest growth has come from the off-road segment, which has continued to improve in recent months and is now driving overall market results,” Mr Weber said.
FCAI said growth in the off-road category was particularly driven by the children’s and trail segments, which grew by 32 per cent and 131 per cent respectively.
This is consistent with what we saw in the first quarter data, where off-road machinery was already doing most of the heavy lifting. Half-year results show the momentum continued into the second quarter.
Road motorcycle sales declined 0.5 percent to 16,170 units in the first half of 2025 from 16,256 units. This is hardly a dramatic decline, but it continues a long-term cooling in the traditional road segment compared to the strong numbers seen earlier in the decade.
Sales of scooters declined by 2.7 percent from 2746 to 2672 units.
OHV sales remained effectively unchanged, recording 6764 units in the first half of 2026, compared to 6760 in the same period last year.
“While off-road motorcycles were exceptional performers, the broader market has remained stable, with road motorcycles and OHVs close to last year’s levels,” Mr Weber said.
Sales by segment were as follows:
- Road motorcycles: 16,170 (down 0.5 percent)
- Off-road motorcycles: 20,417 (up 21.6 percent)
- Off-highway vehicles (OHV): 6764 (up 0.1 percent)
- Scooters: 2672 (down 2.7 percent)
Motorcycle Sales Figures (FCAI)
From 1 January to 30 June 2026
| Section | 2026 first half | 2025 first half | Change |
| ohv | 6774 | 6765 | +0.1% |
| off road | 20,417 | 16,807 | +21.6% |
| road | 16,170 | 16,254 | -0.5% |
| Scooter | 2672 | 16,254 | -2.7% |
| Total | 46.023 | 42,549 | +8.2% |
Australian motorcycle sales statistics
compared to recent years
|
Year |
total sales |
street sales |
off-road sales |
scooter sales |
OHV/ATV/SSV Sales |
|---|---|---|---|---|---|
|
2026 |
46.023 |
16,270 |
20,417 |
2672 |
6764 |
|
2025 |
42,549 |
16,254 |
16,807 |
2,723 |
6,765 |
|
2024 |
42,541 |
16,568 |
16,248 |
2,570 |
7,155 |
|
2023 |
45,085 |
17,432 |
16,884 |
2,618 |
8,151 |
|
2022 |
47,929 |
18,164 |
19,406 |
2,784 |
7,575 |
|
2021 |
55,840 |
17,331 |
22,231 |
2,499 |
13,779 |
Australian motorcycle sales statistics
compared to recent half years
| Q1/Q2 | Q1/Q2 | |||||
| 46.023 | 42,549 | |||||
Note the information based on FCAI data.
FCAI members are the only brands to report retail numbers in Australia.
This is not the whole picture
Unfortunately, these are the only figures we now have from official sales audits.
Historically we would be able to look at performance brand by brand and model by model, but FCAI-affiliated brands now hold their cards to themselves and refuse to release detailed data, which is why you haven’t recently seen the regular detailed motorcycle sales figures breakdown by model segment and model that we typically brought you each quarter on MCNews.com.au last year.
New Zealand has a transparent mechanism with public reporting of registration data on a monthly basis, but here it has all become secret.
It should be noted that some brands are not represented in the official audit figures regarding motorcycle sales. Their hesitation in releasing their figures to the audit body and becoming part of the FCAI appears to be the catalyst for FCAI brands now only releasing very limited data, appearing to not disclose any market information for brands that are not aligned with the FCAI.
Brands like Royal Enfield, Benelli, Segway and Riju under the Urban Moto Imports group are not included in the FCAI audit.
Similarly, companies like CFMOTO, Kymco and Sherco which are led by Mojo Motorcycles are not included in the sales figures as these companies are not members of the Federal Chamber of Automotive Industries.
Total sales of FCAI brands in the Australian market are reported to be 46,023, not including sales of the above mentioned brands, the actual figure is likely to be around 55,000 in total.
