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- Exclusive: Daylight Media has signed Bill Maher’s Club Random – becoming the latest show to join the network in a period of rapid growth. Daylight will work with Club Random on sales and distribution; Nine other shows have recently joined the platform.
- "Consumers no longer have the attention span they once had." Writing today for Podnews, Brian Conlon of DAX US suggests that this is a myth waiting to ensnare the careless marketer: and, in fact, the data simply points to consumers making choices about where to direct their attention.
- ZeroAds, a podcast app that removes ads, measured ads in 60,000 episodes submitted by its users. The company says the average is 4.3 minutes of advertising per episode – 10.2% advertising. But some shows are too much. All measured using at least 25 different episodes, iHeart’s handel on law 44% is advertising; iHeart’s covino and rich 36.7% is advertising; iHeart’s dear chelsea 36.6% is advertising; and iHeart’s ben meller show 35.1% is advertising. (There’s something connecting all four of them and we can’t imagine what it is.)
- The data at Podscribe – and our own tests – show that ZeroAds is significantly overestimating the number of ads in podcasts. This isn’t surprising, considering it’s trying to promote its product: but Podscribe also suggests that these four shows contain more than 20% advertising.
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Image: Club Random
