As podcast audiences increasingly move between audio, video and social media, Acast is giving creators a new way to see how their shows are performing across platforms. The podcast company has launched an expanded Analytics dashboard that brings listening, viewing and social audience data into one place, including a combined audience figure designed to avoid counting the same consumers twice.
The new dashboard replaces the previous Insights section of Acast’s creator platform and is available immediately across all subscription plans. It comes as podcast companies and advertisers look for a clearer picture of audiences that increasingly consume the same programming in multiple formats.
According to Acast’s Podcast Pulse 2026 research, 88% of podcast consumers now use both audio and video, up from 78% a year earlier. That shift has made it more difficult for creators to assess their total reach using separate reports from podcast hosting services, video platforms and social networks.
Until now, getting a clear view
“Until now, getting a clear view of that audience meant juggling separate platforms and stitching numbers together in spreadsheets,” says Alex Fuller, Acast’s Product Manager of Creator Analytics. “That’s why we’re introducing the new Analytics dashboard.”
Acast’s new dashboard puts audio downloads alongside Apple Podcasts video views, allowing creators to track how their shows perform in both formats. It also provides separate figures for unique listeners and unique viewers, along with a combined audience figure that removes overlap between the two.
The company says the goal is to give podcasters a more complete understanding of their audiences without requiring them to piece together information from multiple services.
Beyond audio and video consumption, the dashboard provides
Beyond audio and video consumption, the dashboard provides demographic information, including audience age, gender and geographic location, along with the apps and devices listeners use.
Creators can also connect their YouTube, TikTok and Instagram accounts to view social audiences and follower counts alongside their podcast data. Those social figures are drawn from the platforms’ public APIs, meaning they may differ from the numbers displayed in each service’s own analytics tools.
The dashboard also adds tools for podcast networks and creators managing multiple shows. A Content Performance section allows users to compare programs and individual episodes side by side, while real-time estimates provide a look at current-day performance, complete with a timestamp showing when the data was last updated. Users can export selected data, and their historical analytics remain available following the transition from Insights.
There are some limitations, however
There are some limitations, however. Acast says the Audience tab displays information for one show at a time, even though the Content Performance section supports comparisons across multiple programs. But Acast sees the expanded reporting as a way to help podcasters demonstrate their value to advertisers.
“Knowing your audience isn’t only about tracking growth. It’s the first step in turning influence into income,” Fuller writes in a blog post. “When you talk to brand partners, you can now speak to who your audience is, not just how many people are in it.”
