Sunshine Coast nurse prints men’s health conversation starters on scrubs. A Sunshine Coast nurse entrepreneur is using a new scrub collection to spark conversations about men’s health. Hey Sister Scrub Club, founded by registered nurse Stephanie Moore, has partnered with healthcare podcast Unscrubbed, hosted by orthopaedic surgeon Dr Joe Coory and nurse practitioner Jake, to launch The Conversation Scrubs The limited-edition range features icons designed to prompt discussions about wellbeing, connection and mental health.
The scrubs display small conversation starters including a coffee cup, brain, heart, fist bump, moustache and dumbbell. Every scrub set sold will send $20 to men’s health charity Grab Life By The Balls, with donations jointly contributed by Hey Sister Scrub Club and Unscrubbed A further $5 from every scrub cap sold will also support the charity. “As nurses, we see what happens when blokes don’t speak up,” Ms Moore said.
“They’ll tell you they’re ‘yeah, good’ right up until they’re not. So, we put the conversation starter on the uniform. You don’t need the perfect words. You just need to start with g’day.” “It’s basically a group chat for blokes, printed on cotton.” Healthcare workers spend much of their careers supporting others, yet often struggle to prioritise their own wellbeing
If a set of scrubs gets one bloke
“If a set of scrubs gets one bloke on a ward to say how he’s really going, that’s a win,” he said. The scrubs are made for everyone. “Made for the brothers, worn by everyone,” Ms Moore said. The collection is the latest chapter in the rapid growth of Hey Sister Scrub Club, a nurse-led business Ms Moore launched from her Sunshine Coast home in January 2025. Designed by nurses for nurses, the brand has built a loyal following across Australia and New Zealand through colourful, original prints that bring personality into clinical environments.
Working as a nurse inspired Ms Moore to create scrubs that could help foster connection between healthcare workers and patients. “A fun scrub print would make a patient smile. A scared child would become distracted and settle. A conversation would start before I’d said a single word about medicine,” she said. “It helps nurses feel like themselves, and that’s the whole thing, really – sisterhood on one side, connection on the other.” Unable to find the styles she envisioned, Ms Moore began creating her own.
Without a background in business or fashion, she taught herself the ropes while continuing to work a clinical roster. She comes up with every print concept and collaborates with a graphic designer to bring them to life. Designed by nurses, for nurses Unlike many healthcare apparel brands, every design is developed from firsthand nursing experience. The prints avoid traditional healthcare imagery in favour of themes that celebrate life beyond work, including food, travel, pets and humour.
The practical features are similarly informed by lived
The practical features are similarly informed by lived experience, including cotton-rich fabrics with stretch, relaxed fits, extended sizing from 2XS to 3XL, and functional pocket placement. Growth has been driven largely by word-of-mouth recommendations within the nursing community, while customer feedback has shaped everything from sizing to product development. The business has since received a string of industry accolades, including runner-up in the Ecommerce Excellence Award at the 2026 AusMumpreneur Awards, second place for Rookie of the Year at the SHE-com Women in eCommerce Awards, and finalist in the Online Business category of the Australian Women’s Small Business Champion Awards.
Despite its growth, the company remains self-funded and operates with a small local team. “Every order still gets quality-checked and packed by hand by us,” Ms Moore said. She credits much of the company’s success to her team, including virtual assistant Ally, personal assistant and social media manager Emma, and team assistant Sheri. “It’s a small team and they care about Hey Sister like it’s theirs.” Building a business that gives back The business has also increasingly incorporated charitable initiatives into its collections, supporting causes including the McGrath Foundation, the Cindy Mackenzie Breast Cancer Program, Wishlist and now Grab Life By The Balls, through fundraising and donations.
“Everything we’ve done so far has been what a small business can manage, and I’m proud of it, but it’s just the beginning,” Ms Moore said. “The hope is, the more we grow, the more we can give back.” For nurses considering launching their own ventures, her message is simple. “You don’t need permission. The gap between ‘I have no experience’ and ‘I’ll figure it out’ is where every business begins.
“Nearly two years in, the biggest lesson I have learned is probably this – I’m capable of far more than I believed, and so is almost everyone who’s too scared to start.” Only 150 sets of The Conversation Scrubs are available, with the campaign aiming to raise $3,000 for Grab Life By The Balls. The Conversation Scrubs ($99 a set, caps $24.95) are available while stock lasts.
