- Ford has a new custom garage package for the Bronco called Desert Rising.
- The pack adds a pink grille, magenta Katzkin leather seats and optional exterior graphics.
- It is limited to 1,000 units and is priced at $13,695.
Currently, Ford offers several factory-supported aftermarket packages for its vehicles. If you want to customize and accessorize your F-150 or Bronco – the Blue Oval has you covered, and it’s launching a new visual package for its off-road SUV that takes inspiration from the rare natural phenomenon that occurs in the Utah desert.
The Bronco Desert Rising is the first of Ford’s new Horizon series of packages. This SUV stands out with its white markings and pink grille. Graphics are optional, but the pack comes standard with white Method wheels and a white bucking Bronco emblem.
Inside, the Bronco features magenta Katzkin leather seats and a serialized console badge. Ford is limiting the Bronco Desert Rising package to 1,000 units. The pack will be available on trucks with white, black, gray or red exterior.
Built in Bronco Outer Banks, this pack is priced at $13,695. You can order it from today itself.
Ford Bronco Desert Rising Katzkin Leather Seats
Photo by: Ford
Ford is taking big steps on customization
The Bronco Desert Rising is the latest from Ford Custom Garage, the automaker’s dedicated division for factory-supported aftermarket upgrades. The new Bronco packs bring the total to eight, with Ford also preparing a Bronco OVR pack.
It will be available to order later this year, and includes 17-inch black welded wheels, black lug nuts, a faux off-road suspension, Havoc fender flares, red tow hooks, and more. You can also add additional options like a high-clearance Borla exhaust, upgraded fog lights, and much more. It will cost $16,499 and be available this fall.
The automaker will launch the Ford Custom Garage in November 2024. According to the automaker, 46 percent of new Ford buyers purchase accessories for their vehicles, and the automaker is trying to make the process as easy as possible.
The package can be ordered directly from Ford during the vehicle’s construction, or the automaker will send the package as a kit for the dealer to install. The packs come with a three-year, 36,000-mile warranty when installed by a certified dealer. Ford will also sell parts individually.
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Source: Ford
Motor1’s Opinion: Ford is taking a greater interest in offering aftermarket packages and accessories, including Ford Racing items. Consumers are spending billions to personalize their vehicles, and Ford wants a piece of the action.
