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A new report from Nielsen says audio remains the foundation of podcasting. Statistics show that 90% of monthly podcast consumers prefer listening, and the majority of podcast consumption is still audio by a large margin. It quotes Edison Research’s Year of Share report for Q1, which shows that 20% of time spent with ad-supported audio is podcasting: radio is more than three times larger.
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Podcasting continues to grow in the UK; However the British are rejecting AI hosts – the UK podcast Consumer 2026 was released yesterday by Edison Research in SSRS. Studies show that UK shows are also reaching large numbers of Americans. The podcast landscape in the country is enormous, with the top 10 titles reaching a third of all weekly podcast consumers.
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podcaster behind practical engineer Spotify has pulled its video, written a lengthy article on LinkedIn detailing its problems, and suggested the company doesn’t care about reliability or performance.
- Meanwhile, Martin Boztos, co-founder of podcast production company Podmasters, explains podnews weekly review This week, for a while, the #1 source of revenue for the company was video revenue from Spotify’s partner program. The company is celebrating its tenth anniversary.
- The company’s changes to MegaFon – to use a new ad server – will take place today.
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The UK government has announced plans to ensure that UK-licensed radio stations must be available on smart speakers powered by Alexa, Google and Siri. A consultation has been launched today. This does not directly affect podcasting: podcasts are also available through these services. The news has been welcomed by commercial radio trade body Radiocentre.
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Netflix published audience data for the first six months of 2026. However, the company has hidden any data about podcasts – the datafile says, “All video podcasts are counted under other shows”. (Does Netflix have (this movie)?) The company revealed second-quarter revenue of $12.56 billion (+13% year-over-year), slightly below expectations.
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YouTube suggests that in 2025, it will contribute more than $60 billion to the US economy, and support the equivalent of 540,000 full-time jobs.
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A new AI tool uses cloned voices with consent for voice host-read ads on podcasts. This tool is from a company called ekoz.ai, and suggests that it is capable of significantly enhancing host-read ads. The company is working with others including Triton Digital and Spreaker, which is owned by iHeart; That company markets its radio stations as “Guaranteed Human”.
Tips & Tricks – Podcast with Public Vote from Movement NYC
- This week Podcast Movement’s Brian Barletta is interviewed podnews weekly review Podcast with lots of information about the movement – and discussion of how the voting is going in some sessions.
- Should you join a podcast network? Libsyn’s Stephen Pearlstein tells us how to check any deal you’re offered – as recorded on the podcast Movement last year.
Podcast News – With the Airwaves
