Erling Haaland hasn’t won a World Cup, but if you think about it, he Is Won the World Cup. Norway’s goal-pillar-in-chief has captivated the world with every weird and delightful habit and/or accessory he’s pulled out from behind his ponytail. A great Snapchat game. A beautiful bromance with Jude Bellingham. An insanely high-end collection of Hermès bags. And, of course, the stuffed raccoon had a bottle of whiskey in his hand when his flight landed in Oslo on Monday morning. At this point, we must face reality and change our name gentlemen’s quarterly To holland per hour.
But there’s more to the man than bags and taxidermied animals, even if it’s not as eccentric and unique. Like practically every footballer, Haaland is one to keep an eye on all the time, but unlike most of his colleagues, he’s not going mad at Patek Phillips and Richard Milles. He has a stable relationship with Breitling, of which he is an ambassador, and wore some watches from the brand during his time in the US.
One of them is a Chronomat Automatic GMT that literally has his name on it: his initials on the second hand, and an engraved depiction of him in lotus-pose round celebration mode on the caseback. It’s a limited-edition, Holland-ified workhorse based on the Breitling model that can work anywhere, and looks good on the wrist whether you’re the leading goalscorer at the World Cup or not. (meteorite dial does It looks as if it’s been scratched to hell in countless scraps for the ball.) And at $10,450, it’s a bit more affordable than most of Holland’s Hermès leather mountain bags.

