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The 90th Masters Tournament begins today at Augusta National — and if you think the only thing worth watching is who takes home the green jacket, you’re missing half the show.
There is no sporting event on Earth with a dress code as powerful as The Masters. Since 1934, Augusta National has imposed a sense of sartorial order that the rest of men’s fashion has spent decades trying to bottle up. The azaleas are blooming, the fairways have been manicured to within an inch of their lives, and somewhere between the Amen Corner of the 12th hole and the 18th green, something remarkable happens: Golf actually becomes stylish.
This year’s 90th edition – running from April 9-12 – brings a field of 91 players chasing the most coveted apparel in sport. But forget the leaderboard for a moment. The real story worth following is what the world’s best players are wearing while walking through the trees of Georgia, and how their looks translate directly into the clothes every man should be wearing this spring.
Green jacket: the ultimate fashion piece
Before we talk about what you should wear, let’s pay due respect to the item that started it all. The Masters Green Jacket – the distinctive Augusta National green blazer with gold buttons – is arguably the most loaded piece of clothing in the game. The tradition began in 1937 when members of Augusta National wore jackets to identify themselves to patrons. Champions did not begin receiving one until 1949, with Sam Snead being the first to earn it.
Defending champion Rory McIlroy – who completed an impressive career Grand Slam in a sudden-death playoff last year – will be on hand to take the jacket to Sunday’s winner. Whether he’s defending it himself remains one of the great sporting questions of this week.
“The green jacket isn’t just a trophy – it’s proof that in the right shade, a blazer can carry the weight of an entire sporting legacy.”
The fashion world has paid attention to this for decades. That distinctive shade of Augusta green — officially a proprietary color that you simply can’t buy — has influenced everything from runway collections to high-street outerwear drops. This season, from Zara to Saint Laurent, green blazers are everywhere. Masters, quietly, there is reason.
What players are really wearing in 2026
Every year, the world’s top golfers arrive at Augusta in scripted outfits – the head-to-toe looks are planned days in advance by their sponsors. This year, traditional tournament colors dominate, with a strong lean toward spring palettes and plenty of pops.
Scotty Scheffler – Nike Rory McIlroy – Nike Bryson DeChambeau – Malbon Golf Jon Rahm – Adidas Jordan Spieth – under armor Justin Thomas – Ralph Lauren Xander Schauffele – Adidas
The recurring themes this week are neutrals — soft beiges, taupes and grays that feel effortlessly sophisticated against Augusta’s lush backdrop — with bold color-block moments in spring reds and yellows. The crisp white Polo, as always, remains the gold standard of Augusta elegance. Stripes are also making a strong showing, pointing toward a pre-school tradition that reads as both classic and current.
including golf fashion brands bobby jones, J. Lindeberg, B. DreddyAnd johnny-o Among those dressing in the field this week. Bobby Jones’s Augusta Collection Leans into shades of green – naturally – while Johnny-O’s Azalea Collection channels the course’s iconic flowers in a playful pink-speckled polo print. Sun Day Red – the Tiger Woods brand that will be notably absent from Augusta this year – has released a tradition collection of azalea-inspired pieces that are already selling out.
5 Masters-Inspired Looks Every Man Should Try This Spring
You don’t need a tee time at Augusta to hold golf’s most intense impact. Here are five key looks that transition straight from the fairways into your everyday wardrobe.
Look 1: Neutral Polo
Beige, stone, or warm taupe. Pair with slim chino trousers and leather loafers. Underrated but always right. Think about Rory’s palette, not your uncle’s Saturday outfit.
Look 2: The Green Blazer
You won’t get the real thing, but a mid-green single-button blazer over a white tee and dark jeans is one of the most versatile spring-wardrobe statements available right now.
Look 3: Striped Polo
Horizontal fine stripes on a fitted polo, tucked into tailored shorts or light trousers. Heritage prep is at its most wearable — and one of the major trends at Augusta this week.
Look 4: Spring Color Block
Contrasting color panels in spring tones – yellow and cream, red and white – are worn as polos or light jackets. Now bold, graphic and explicit.
Look 5: All White Uniform
Crisp white polo, white chinos, clean white trainers or greens. Impossible on paper, unbeatable in practice. The timeless Augusta look – wear it with confidence or don’t wear it at all.
Brands to Know Now
If the masters have convinced you that it’s time to update your spring wardrobe, take a look here. Ralph Lauren’s Polo Golf The line remains the most accessible route to advance to Augusta’s reliability. J. Lindeberg Brings a more European, fashion-forward angle to the performance pieces – their quarter-zip and merino knitwear are worth the investment. For something more left-field, Malbon Golf has built a cult following for its streetwear-meets-of-the-course-style aesthetic; Wearing it at Augusta this week is an important cultural moment for Bryson DeChambeau’s brand.
On the high street, the golf-core trend means quality interpretations of these silhouettes are available at every price point. ASOS, & Other Stories, and COS have all worked hard into polo-and-trouser combinations for spring 2026, with palette options that feel distinctly Augusta-adjacent.
Why has golf not had a stronger influence on men’s fashion?
Golf has a complicated relationship with cool. For decades this was the game your dad watched on Sunday afternoons, its clothes synonymous with embarrassing tartans and naff trousers. Then something changed. Tiger Woods made polo feel powerful. A new generation of players – Scheffler, McIlroy, Aberg – made athletic performance apparel sleek rather than synthetic. And the cultural crossover between golf, streetwear and luxury fashion has accelerated dramatically.
The 2026 Masters – the 90th edition of the most prestigious tournament in golf – arrives at the precise moment when men’s fashion is hungry for exactly what Augusta has always represented: a certain leisurely, confident elegance. Clean lines. Quality clothes. Lack of confidence with occasional flashes of colour. It’s a look that works at Augusta National, and it works equally well elsewhere.
View leaderboard. But keep an eye on the wardrobe too.
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