Multiplatform Podcasting

• Podcasts are becoming multiplatform – audio, video, short-form, social, and newsletter – and audiences are switching between them. This is one of the findings of a new research: Podcast Atlas by Sounds Profitable, which is covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this one) – which “create direct, owned relationships that are independent of platform algorithms. Among newsletter subscribers, 87% said podcast newsletters motivate them to listen to episodes”.

  • We also found that audio and video listeners demonstrated nearly identical episode completion rates.

• The winners of the Scottish Podcast Awards have been announced. Podcast comedy show of the year received ford and shelby show.

• iHeartMedia Announces Expanded Relationship with Amazon Ads. iHeartMedia customers can now take advantage of Amazon DSP; iHeart is also a local reseller of its audio and video inventory.

• From podcast creator Collision Productions, Castly has launched a tool that turns a podcast RSS feed into a podcast website. The French service charges €9.99 (about US$11.50) per month; There is a free tier, and you can see almost immediately what it looks like for your podcast.

• In the US, cable news network MS Now will expand the amount of podcasts it airs on weekend evenings. The move will lead to job cuts, including the departure of the network’s longest-serving anchor, Alex Witt, who had been at the channel, formerly known as MSNBC, since 1999.

• Pocket Casts has a “Liquid Glass” visual update for iOS users. The app uses more Apple controls for consistency across platforms. And for iOS and Android, transcripts generated by Pocket Casts now highlight each sentence on the fly.

technical material Will be published tomorrow, due to some of our own “technical stuff” today.

tips and tricks

• Should your podcast hobby become a business? Are there any benefits to becoming a business (spoiler: yes), and is it worth bringing in a professional to help (spoiler: yes, although this is a professional saying so). Ralph Estep Jr. explains the US market in a new blog post.
• Out on the Wire – The Storytelling Secrets of the New Masters of Radio – is a recommended book by Matthew McLean audio indies podcast. You can take a peek inside this graphical book; It lets you “go behind the scenes” of seven of today’s most popular narrative radio shows and podcasts this american life And radiolab“. It’s from 2015; you’ll find it in the Podnews Bookshop along with other books from Tom Webster, Eric Nuzum, and Dave Jackson to help create great shows.

Podcast News – With the Airwaves