Amazon fulfillment center in Daytona Beach, Florida. (Miguel J. Rodriguez Carrillo/Bloomberg)
key takeaways:
- Amazon’s four-day Prime Day sale starts June 23, with U.S. online spending expected to reach a record $26.3 billion, up 9% from last year.
- This phenomenon matters because inflation and higher gas prices drive demand for deals, with Adobe and Tinuity data showing strong cross-shopping at Walmart and Target.
- Amazon aims to convert shoppers into Prime subscribers and capture about 60% of event spending while cementing loyalty ahead of the holiday shopping season.
Starting June 23, Amazon.com Inc. Shoppers feeling the pinch of high gas prices are expected to snatch up deals on back-to-school clothing and home goods during U.S.’s 12th annual Prime Day sale, pushing online spending to another record.
Adobe Inc., a company that tracks visits to retail sites. According to , US consumers will spend $26.3 billion online at Amazon and other retailers during the four-day sale, a 9% increase from the event held in July last year. The discounts are expected to be in line with last year’s deals.
Walmart Inc. And competitors like Target Corp. are holding sales of their own, helping fuel a deal-seeking frenzy. Consumers compare prices from different retailers during the event, which can lead to increased sales at other sites.
According to a consumer survey conducted in April by Tinuity, a New York-based digital marketing agency, nearly 60% of Amazon Prime Day shoppers will also browse Walmart, while 35% will check out Target.
Amazon launched Prime Day in 2015 to attract new customers, who pay $139 a year for shipping discounts, video streaming and other benefits.
The event helps Amazon engage shoppers ahead of the holidays and deepen its relationship with existing customers by offering them special deals on Amazon gadgets and other products.
About 201 million Amazon shoppers in the U.S. were Prime subscribers as of March, up about 3% from a year earlier, according to market research firm Consumer Intelligence Research Partners.
EMarketer Inc. According to estimates, Amazon will capture nearly 60% of all US online spending during Prime Day, its highest market share since 2019.
– Amazon News (@amazonnews) 17 June 2026
Amazon is ranked No. 1 on the Transport Topics Top 100 list of the largest logistics companies in North America and No. 1 on the TT Top 50 list of the largest global freight companies. It is ranked 15th on the TT100 list of the largest private carriers in North America.
Walmart ranks No. 1 on the private carrier list.
